Google Stock Term Paper Example | Topics and Well Written Essays - 2750 words

Google Stock - Term Paper congressmanThe Google essay engine uses PageRank, Algortihms, Link Measurement, and Profiling as part of its objective to deliver the intimately ideal and most relevant results to the searcher. Google also offers a very successful electronic mail product called Gmail. Gmail is unique in that it takes the email account holder much more free space (7GB) than the average free email client. In my experience, Gmail is an portentous email client as it provides many more services than the standard email.Google Maps is some other successful application in that it is not just an average web affair system. This advanced mapping system offers satellite imagery of most urban cities in the US and around the world. It also foot be integrated with many mobile phones, which allows for a GPS mapping system directly on the phone. These features allow its users to find information and easily share it to anyone in the world. With the amount of traffic Google receives on a free-and-easy basis, Google has to have some kind of strategy to generate its receipts. One of Googles main sources of revenue is advertise. In 2007, advertising accounted for 99% of Googles revenues. Google implements two main advertising products which are AdSense and AdWords.AdWords is Googles flagship advertising product and main source of revenue ($16.4 billion in 2007). AdWords offers pay-per-click advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution.Section 3 The macroeconomicsGoogle competes to attract and retain relationships with users, advertisers and Google Network members and other content providers in different strategies. Google competes to attract and retain users of its search and communication products and services. Most of the products and services that Google offer to users are free, so they do not compete on price. Instead, they compete in this area on the ba sis of the relevance and usefulness of their search results and the features, availability and remedy of use of their products and services. Google has been an outstanding company in the marketplace ever since its inception and it continues to be and deliver exceptional service to the global market. The move into public ownership brought about more benefits to its employees as well as present and future shareholders. The founders of Google felt that the standard structure of public ownership might jeopardize the license and focused objectivity that has been apart of Googles past success. Googles leadership team wanted to preserve this aspect of the organization, so they implemented a corporate structure that is designed to protect Googles ability to introduce and retain its most distinctive characteristics.In 2007 and 2008, funds from Googles financing activities totaled $403.1 million and $87.6 million (Google Inc. 2009). Cash from financing activities is cash attend that takes place between organizations and stockholders and includes loans from bondholders and other creditors (Financial Education 2007). According to Googles numbers, the company is under no risk of infection since the company does not rely solely on outside sources to generate its cash flow.Cash flow from Googles investing activities negatively increased in 2008 as it