The Strengths of Abs-Cbn

ABS-CBNs strength in content creation allow them to provide more than(prenominal) value to their advertisers by way of innovative creative executions across free TV, cable TV, radio, print and the in the altogether media platforms (mobile and the Internet). Licensing and branded entertainment, including brand and product integration in our programming, also enhance their airtime revenue potential time GMA Advertisers had lessened spending because of uncertainties in advanced economies but the worst is possibly over, Felipe L. Gozon, chair and chief executive director officer for GMA Network, said.ABS-CBN continues to be the number one TV station in June with an averagenational auditory senseshareof 37% or five points higher than GMAs 32%, according to recent data from Kantar Media. The Kapamilya Networks primetime teleserye Mara Clara, which Filipinos followed religiously through the months until its intensefinalelast month, topped the list of most watched standard programs fo r June with an average rating of 38. 6% Out of the top 15 currently running programs, ABS-CBN took eleven musca volitans and secured the top eight slots. They are 100 Days to Heaven (34%), Maalaala Mo Kaya (30. %), Guns and Roses (28. 7%), Pilipinas Got Talent (28. 4%), TV Patrol (27. 5%), Minsan Lang Kita Iibigin (26. 6%), Rated K (23. 8%), and Wansapanataym (23%). Joining them in top 15 are Gandang Gabi Vice (20. 1%), Goin Bulilit (20%), and Mula sa Puso (18. 8%). Therefore, as consultants, we would recommend you to invest in ABS-CBN since the company has more advertisers compared to their leading competitor, GMA Network. Also, ABS-CBN has more audience shares than GMA. Furthermore, eleven spots were taken by ABS-CBN and the eight slots secured.