Mortgage Crisis in the U.S Essay Example | Topics and Well Written Essays - 2000 words

Mortgage Crisis in the U.S - Essay Example This led to an immediate and intense disorientation of the financial markets. During its semiannual worldwide financial report released on 8th April 2008, the paramount statue of international finance analysis (that is IMR) stated that the collapsing house prices and rising queries in the residential mortgage market or arena losses of approximately five hundred and sixty five billion US dollars. When these factors are combined with other declines from other areas of loans originated and provision of security in the United States of America that relates to commercial real estate is indicated by the International Monetary Fund to gather a loss of about nine hundred and forty five billion US dollars. This was shocking as it was the first time that the International Monetary Fund was approximating the extreme losses incurred by banks and other financial institutions in the United States. As indicated earlier, this credit crunch started in the year 2007 and led to the increasing number of defects on the subprime home loans. The main mission of the International Monetary Fund is to facilitate and promote international financial stability. Since it had easy money policies, the Federal Reserve allowed the housing prices to increase up to unsustainable levels. The bubble bursting led to this unfavorable condition. The current mortgage crisis began with the bursting of the bubble house in 2001 and reached its optimal point in 2005. Housing bubble refers to an economic bubble that occurs in local and international real estate markets. Occurs when there is a rapid rise in the valuation of real property to levels that are unsustainable in relation to income and other sources of affordability. When there are such rapid increases there is a subsequent decline in home prices and mortgage debt that is greater than the actual value of

Marketing objectives and strategies for Special Shoes

Marketing objectives and strategies for Special Shoes EXECUTIVE SUMMARY Special Shoes is one of the most successful shoe shops in the country. Although it is quite popular, Special Shoes need an online based shopping site or a website to further enhance their position as one of the top shoe shops in the country. Currently, customers must travel to the actual shop to purchase their shoes. With the creation of the website, customer can easily browse through the selection of available shoes and products provided by the Special Shoes Company and even receive services and promotion in their member areas. As some people might not like an online store where shoes cannot be tried out before purchasing/ordering, Special Shoes will provide chiropody advice services to the customer to further enhance the customer satisfaction on the product and guide the customer to good foot health. To make both existing and potential customer aware of the new e-commerce site and in effort to encourage them to visit the website, comparative advertising will be used. With comparative advertising, it will be designed to highlight the advantages of the goods or services offered by Special Shoes Company compared to those of other shoe shops available in the country. For a successful comparative advertisement, the comparison between the goods or services must be shown by the objective and the message of the advertisement by describing their main characteristics. Marketing Strategy Part of Special Shoes marketing strategy will base solely on its products and services provided. Special Shoes will also use advertisement that will receive abundant attention by the existing and potential customer. The strategy of the marketing campaign is to increase the target customer awareness of Special Shoes. Mission Special Shoes mission is to provide a wide selection of shoes and outstanding customer service. It will exist to attract and maintain customers. Their services will exceed the expectation of the customers. Marketing Objectives The marketing objective of the new e-commerce site of Special Shoes is to build an effective pull campaign, bringing in new customer and keeping the loyalty of existing customers. Marketing Activities: Positioning Special Shoes will position itself as the premier outlet for online shoe shopping, providing the customer with the largest selection, rivaling some of the other shoe shops in the country. Special Shoes will leverage their competitive edge to achieve this desired positioning. To achieve a competitive edge, Special Shoes will provide as much selection of shoes as possible. Membership Membership can be introduced either to new or existing customer through online or offline means. With the registration of customers as members, they are entitled to special discount rates and privileges provided by the Special Shoes. The first 100 customers to register will get a one year membership for free with 12 monthly issues of Special Shoes magazine. Promotions and Discounts. Promotions and discounts of the products and services of the Special shoes can be made known to the customer through online or offline means. Through online means, customers can either be sent an email or text message to inform them of the ongoing promotion and discounts. Through offline means, advertisement can be used to attract new and existing customers. Media Advertisements To further attract new customers and to inform the existing customer of the new website, advertisements can be used to achieve this aim. Examples of media advertisements that can be used are television, radio and newspaper. Chiropody advice Special Shoes will also be able to provide chiropody advice services to the customer as Special Shoes recognize that their competitors did not offer this services. Addressing Existing Customer and New Customer Existing Customers To address the existing customer of the new Special Shoes website, encouragement and recommendation of online registration to the website can be made to get the transition of the existing customer from offline to online. New Customers Through advertisements, new customers can be made, therefore information of the website must be made clear and concise so that future customers can be attracted to become a member to the Special Shoes. Offline Marketing Requirements Offline marketing is also crucial in promoting the Special Shoes shop where examples of offline marketing techniques that can be use are outdoor signage such as billboards, press releases and including the website address on business cards or other printed marketable material. Target Market Special Shoes is targeting the population segments within a broad category of age, gender and needs. Since most of the customer will purchase shoes for the workplace as well as for leisure time. Special Shoes have targeted this broad selection of customer as they have the need for many different pairs of shoes for all of their different activities and needs. Strategies Special Shoes marketing strategy will seek to create customer awareness regarding the products that they offer, develop the customer base, and work toward building customer loyalty and referrals. The messages that Special Shoe will seek to communicate are that the offer the largest selection of shoes and provide chiropody advice services online. People no longer need to go to the actual shop to find what shoes are available. A method of communication is by advertisement in the local media which will be placed in newspapers, radio and televisions. Another method of communication will be through online advertisement such as emails, a system of communicating electronically where this will eliminate unneeded spending on postal fees to inform the customers of new products and services provided by Special Shoes. Another means of communication that can be used is the RSS feeds. What is the method to track visitors going to the website? Tracking visitors visiting the Special Shoes website may be beneficial where the data from the feedbacks of visitors can be extremely helpful in tweaking and fine-tuning your site. The more data that can be collected from the visitors, the more productive and effective the campaigns, contents, and services can be produced. There are many tools and application that is provided in the internet in order to track website visitors. Some examples of these tools are free website tracking software, analytic software and services that track and analyze data. In creating websites free website tracking software are available on the internet. In relation to this, website designer would probably have access to cpanel. Cpanel is an open-source GUI interface that administers to the websites and blogs. Cpanel also have the ability to view current and historical statistics regarding the domain. Most cpanel interface includes these two programs such as Webalizer and AwStats (Advanced Web Statistics). Webalizer is a tool that keeps track of specific types of data and shows it graphically on the web. Webalizer collects data such as the URL (shows the URL that was requested by the users browser), Hit (every single HTTP request that your visitors browser submits is counted as a hit), Visitor (each specific IP address or HTTP cookie), Visit (Each time a visitor accesses the website) and the User Agent (the web browser used by the visitor to access the website e.g. Firefox etc). 1172 words

Homers The Odyssey Essay -- Homer Odyssey Epic Poem Essays

Homer's "The Odyssey" The Odyssey is a companion to The Iliad, a story of the Trojan War. Both The Iliad and The Odyssey are epic poems written by Homer. In The Odyssey, Homer relates the misadventures of Odysseus, king of Ithaca, that occur during the decade following the defeat of Troy. In doing so, the fates of his fellow warriors are also made known. The Odyssey begins on Mount Olympus, in the palace of Zeus, king of the gods, where a discussion takes place regarding the woes of humans and their determination to blame it on the gods. Athene, daughter of Zeus, appeals to her father to help Odysseus, who through no fault of his own, has been kept prisoner on the island of Ogygia for seven years by Calypso, daughter of the god Atlas. After receiving sanction to help Odysseus, Athene visits Telemachus, Odysseus' son, to motivate him to begin searching for his father. It is here that we learn of the situation awaiting Odysseus at home in Ithaca. Penelope, Odysseus' wife, is besieged by suitors who wish to marry her. She has no desire to remarry because she still laments for Odysseus and prays that he will return, even though it's been twenty years since he left to fight against Troy. These suitors, rather than courting her from afar, have taken up residence in her palace and are eating her and her son out of house and home. It is under these circumstances that Telemachus, directed by Athene, leaves Ithaca to search for news of his father. Meanwhile, Calypso is sent word that she must release Odysseus and allow him to return home. It is during his trip home that we learn of all that has befallen Odysseus since he left Troy. His journey home is not without incident either. However, with the help of Athene, Odysseus finally arriv... ...his voyage, The Ulysses Voyage, which describes his findings. Even people who have never read The Odyssey have been influenced by Homer because the books they read or the movies they watch are written by people who were influenced by Homer, and the languages they speak have words and expressions that have come down to us from Homer. Xenophanes, quoted in Scott's book, says it the best: "From the beginning, for all have learned from him." (Scott 93) Ifwe read Homer's The Odyssey, we can learn from him too. Works Cited: Finley, M. I. The World of Odysseus. New York: The Viking Press, 1954 , Lefkowitz, Mary R. The Lives of the Greek Poets. Baltimore: The John Hopkins University Press, 1981. Scott, John Adams Scott. Homer and His Influence. New York: Cooper Square Publishers, Inc., 1963. Severin, Tim. The Ulysses Voyage. New York: E. P. Dutton, 1987

A Day without Math

The teens of 2012 thought that the world might end was their biggest issue. As a teen of the twenty second century, I know how ridiculous their thoughts were. Of course, the world would not end., and it didn’t. However, the people of 1818 had a better reason to panic. You see, ever since that fateful year, the people of planet earth have lived without a subject known as math. Although there are several theories explaining the loss of math, I have been taught by my parents that the loss of math was because of a miscalculation.In January of 1899 while the American government was experimenting with ammunition, there was a catastrophe. A bomb was misfired and penetrated the troposphere. The weeks following the incident, several reports of severe migraines were filed. When the town of Seattle, Washington reported a dramatic change in math scores, the world began to realize the possible effects of the explosion. By the time the best scientists and doctors were told that recent serio us migraines might cause loss of math skills, they, too, had been effected.However, a few of the scientists who hadn’t been effected yet tested the air. They found a mysterious gas atom attached to the oxygen atom. They predicted that if they lost their math abilities too, then the epidemic was caused by the particle in the air. Sure enough, a few weeks later they, too, didn’t understand the concept of math and simple numbers. This is the story my family believes because this is what has been orally passed down to each generation.Another story I have been told is about my great-great-great-great grandmother, Eleanor, and her husband, Alexander soon before and after the disappearance of math. They were newly-weds, both in their early twenties when they woke up one January morning to a neighbor knocking on their door. â€Å"Breaking news, there is toxin in the air from the ammunition explosion this past winter that has been rumored to erase people’s knowledge of math. I would suggest staying in your house as long as possible, so you don’t inhale any bad air.†I’m so frightened. What will happen if numbers cease to exist? Our posterity is doomed!† exclaimed Mr. Fredrick. They did as they were told. They did their best, but eventually they succumbed to the migraines. It was very unfortunate because they thought it was a new chapter in their  life, but it turned out to be the end of a chapter that had just begun.In the following weeks and months, Eleanor, Alexander, and their community had to adapt to the major changes in their lives. The subject math was eventually dropped from schools’ curriculum. They had to learn how to live without money and reverted to the barter system. For directions, they started to use landmarks instead of using math to calculate the distance between two places.More people became farmers, so they could have fresh vegetables and meat that they could no longer buy at a local store. App liances that kept food cool or made food hot weren’t able to operate. Towns across America started to look like the towns in the medieval times. There were huge adjustments, but eventually people became used to living without math. The people of the twenty second century live similar lifestyles and don’t even think twice about living without math.I reside in the Bahamas on a banana plantation. We have some chickens, dogs, cows, goats, mules, and horses. I always wake up long before the sun appears on the horizon. I change and get ready for the day. Then, I head to the barn to do my chores involving the animals. When my chores are completed, I grab the basket of fresh eggs. After I return, I sit down to eat breakfast. As usual my meal was eggs, bacon, cheese, and milk. They are all products produced on my family’s farm. Once excused from breakfast, I hop on my bike and ride to school. I pass seven land marks before arriving at school. I know whether I arrive to s chool on time because the school bell rings every time the sun lines up with something on campus, like the soccer field or gymnasium.My first class is geography. We learn about places we can never visit. We can’t communicate with people outside of our town, so all the information we are taught has been passed down from the time when people could communicate internationally. I hope it’s correct because geography is my favorite subject. As the day progresses, I go to six more classes : english, survival class, agriculture class, p.e., animal care and safety, and socializing class. We have lunch after p.e. School lunch is different everyday, but it’s always something grown on a local farm. I don’t think school is terrible. From what I have been told, school was a lot harder when math existed.After school, I do my second round of chores. I never have homework because the teachers at school know that if students thrive and return the next day, they have applie d what they have been taught. Following my chores, I usually ride my bike down to the library once a week to grab a new book to read. Then I typically head over to a friend’s house to hang out. We usually do chores and talk. When I return home, I’m exhausted and get ready for bed. Before I finally get some rest, I pack my school bag for another successful day.As far as the mysterious particle that is still believed to be lingering in the air that erased human’s ability to perform complicated math problems, I don’t think it will ever vanish magically. If it did, I think society is so used to life without math that people wouldn’t even consider trying to re-learn math. It would be like trying to learn a new language, but no person would know the rules or simple concepts of it. It would have to evolve over centuries as it did before.

Countering Global Terrorism

Terrorism is defined by the U. S. Department of Defense as the calculated or predetermined use of violence or threat of violence with the intention of inflicting fear so as to intimidate governments or societies in pursuit of goals that are mainly social, religious or political. It is a critical issue that needs to be addressed effectively as its consequences are many and harmful. Terrorism is mostly triggered by radical ideologies of hatred, oppression and revenge. Fighting global terrorism is not just about disarmament but it is a war on conflicting ideas or views.The US has been very keen in protecting her citizens especially after the 911 attacks that shook the whole world. It encourages or rather promotes freedom and human dignity as an effort of reducing the chances of people indulging in perverse ideologies. The root causes of terrorism are varied and they depend on one’s stand whereby the causes cited by the victims of terror for instance the US are different from thos e cited by the perpetrators. The US is categorical that its enemies exploit Islam to air their oppressive and hate ideologies.(National strategy for combating terrorism). Terrorists on the other hand argue that the US and other western powers are the major causes of the problems facing the Muslim world as a whole. In indulging in terror activities they aim at eradicating the western dominance and to ensure that Islam remains intact. The US however views this school of thought as a means of paving way for additional attacks not only to the US but to its supporters or allies too. They argue that their main aim is to exploit the major disparities between the Muslim and the non Muslim and take full control.The declaration of Jihads or holy wars to those with divergent ideologies is a clear indication of how Islam is exploited to spread radical ideologies. (Chase A, 2004). The root causes can be categorized as economical, social, demographic, political as well as cultural. Poverty is cit ed by some as a cause of terrorism but it is surrounded by divergent views. It can be opposed by the fact that most terrorists involved in the 911 attacks were from the middle class and in fact Osama bin Laden the leader was from an affluent upbringing. The war in Iraq was also viewed as a cause for terrorism.This ideology can be dismissed by the fact that way before the US had deposed the Saddam Hussein’s regime terrorist plans to attack were being carried out. (National strategy for combating terrorism). Citing the war on Iraq according to the US is therefore a way of justifying terrorism rather than a cause of terrorism. Terrorism is also not due to the Israeli- Palestine issues as plans for the 911 attack started in the 1990s when peace talks were being carried out. Political alienation according to the US is a key factor promoting terrorism.In most cases the leaders of terror gangs recruit members from the states where there is minimal freedom of speech. Democracy is und ermined and it becomes difficult to bring about change. (National strategy for combating terrorism). Such people are easy targets as they are very vulnerable to manipulation by those with violent and destructive ideologies. Terrorists are able to convince such people that the causes of all their problems are due to the western dominance. Past grievances and perceived injustices are made fresh in their minds making them internalize revenge motives.The use of propaganda, miscommunication and conspiracy theories keep the terrorism spirit alive in such people’s hearts. Bjorgo in the Root Causes of Terrorism explains how terrorism is a by product of a long process of radicalization in the process or preparation for extreme acts. It takes time before terrorists can actually act. Although there are great economic and social injustices in most Arab countries with a reputation of producing terrorists, this factor has never been cited as a cause for the attacks. It therefore suffices t o say that the social and economic injustices in the Arab world do not trigger terrorism.Illiteracy can also be cited as a cause of terrorism but it has been established that despite the rise in the literacy levels in the Arab world terrorism has increased. (Bjorgo T, 2005). This could be attributed to the fact that as people become more educated they can better understand the political, social and economic ills surrounding them and can therefore react accordingly. The notion that democracy would ensure the effective elimination or abolition of terrorism is not only an understatement but a great misconception. This is attributed to the fact that not all democracies are equally inclusive or respect the rights of the minorities.(Club De Madrid, 2005). In cases where the minorities feel that they are excluded from the main stream they can join hands to express their grievances which can be through radical means. Liberal democracies ensure that there is freedom of speech as well as tole rance of dissent which can be exploited for terrorist activities. Separatism, left wing and right wing extremism as well as religions are factors that can trigger terrorism in democratic countries. Terrorism within a democracy is affected by the level or degree of social, ethnic and political heterogeneity of the state in question.The more a society is divided the higher or greater the risk of terrorism. Transitional or new democracies are also at a greater risk of experiencing terrorism due to the fact that their authorities may not have gained popularity to be strong enough. In areas where a legacy of oppression is still fresh in people’s minds the chances of registering terror attacks are high. Countries like Chile, Argentina, Spain, and Algeria are good examples of how terrorism affects the effective transition into democracies. (Club De Madrid, 2005). Weak states are more susceptible to terrorism as they can easily become hosts for radical conspiracies.States with prolon ged civil conflicts and instability precipitate high numbers of refugees who seek shelter in other states and terrorists can use this to find shelter. Club De Madrid in the International Summit on democracy, terrorism and security, Addressing the causes of terrorism explain how democratic states practicing stable democracies have minimal chances of terrorism from within but they risk terror attacks from without. Their actions abroad are monitored by many and they may trigger opposition which can be magnified through terror attacks.Actions that are viewed by other states as lacking International legitimacy can be considered as unjust and the radicals may view violent means as an appropriate tool to respond. (Club De Madrid, 2005). The US seems to have lost direction in preventing future attacks especially from the Arab or Muslim world. The use of war as an effort of curbing terrorism is not an effective approach. The war led to the death of many innocent soldiers as well as Iraqis an d this creates room for the emergence of terror gangs to show their discontentment. The US ought to respect the sovereignty of other countries and stop imposing leaders on them.It should leave the independent states to carry out their operations independently instead of influencing the decisions they take especially regarding foreign policies. It should also stop playing double standards by applying the bill of rights without discrimination. (Rogers P, 2005). Should any terrorist be arrested they ought to undergo trial before they are arrested and should not be imprisoned before it is carried out. In my opinion, the US should stop the war in Iraq and try to address the allegations of their dominance and its effect on the people.Using forceful means may work in suppressing their enemies but this would not be successful in the long run. The US ought to let the people enjoy their freedom by exercising what they feel is best for them. What they think is best for the Arab world may not b e necessarily be the best for them given the fact that the two regions are different in many aspects. The US has not been very effective in the fight against terrorism as there are instances where terrorists have been successful in their deeds without the US knowledge. Terrorists have been able to move with the times where they have taken advantage of globalization in their operations.They have been able to use the new media like the Internet to recruit new members, train them, seek funds as well as spread their propaganda messages without leaving any mark behind that can lead to their location. The use of the Internet has an added advantage in the sense that it is global in scale, easy to access, less regulated and less costly. The new media has therefore created a barrier in the successful fight against terrorism. (Hamm M, 2005). Terror gangs have become less centralized making it hard for the US to locate and eliminate them.Again, not all states in the world are US allies and som e do not support their ideologies. Instead some find the causes of terror gangs justified and go the extra mile of supporting them by sponsoring their activities abroad as well as harboring them in their countries. Good examples of such countries are Syria and Iran. The strategies carried out by the US are not without criticism from their enemies. The war in Iraq is one strategy that has been used by some as a political weapon where it is cited as a reason behind the persistent terror attacks.In the fight against terrorism, military power, diplomatic, financial intelligence and law enforcement agencies activities are used. Denying terrorist the access to important tools or equipment needed to survive is a way of paralyzing their undertakings. When terrorists are denied finances and weapons they cannot carry out their activities effectively. The current counterterrorism strategies have been moderately effective in fighting terrorism. Advancing democracies is mostly cited as a way of fighting terrorism.The US cites this as a strong point in the fight against terrorism based on the argument that the lack of open systems where people can air their views is a reason behind the emergence of violent ideologies. Another approach used is the prevention of future attacks by terror gangs or networks. Terror networks are also denied the support of rogue states as well as the control of states that they are likely to use as a base for their terror activities. The US has also laid foundations to build the institutions and structures that are needed to fight terrorism until the bitter yet successful end.Other nations have been sensitized on the need to join hands in the global war against terrorism to a greater level where it is more than ensuring that justice prevails by bringing to justice the perpetrators of the 911 attack. These efforts have seen some nations change from being part of the problem to being part of the solution. (National strategy for combating terrorism). The US Patriotic Act has made a remarkable difference in counterterrorism efforts. The formation of the counter terrorism fund had a positive effect in ensuring that the Department of Justice had the required finances to promote their effectiveness and efficiency.(US Department of Justice, 2004). The Act faces much criticism from those who view it as a way of compromising with their civil liberties. However, the Bush administration has through the act have been able to increase their ability of sharing intelligent information which have been used effectively in the fight against terrorism. Laws have been updated to incorporate the changes brought about by technology. Increased surveillance has enabled the authorities to react swiftly to deter terror attacks.Surveillance in the public places which tend to be targets by most terrorists discourages them from perpetrating their heinous acts. (Michaels W, 2002). According to Mark Hamm’s report on Crimes Committed by Terrorist Gro ups it is clear that most terrorists are likely to be involved in money laundering, bank robberies, theft of credit cards and document counterfeiting in trying to satisfy their needs for existence. The law enforcement officials can hinder the effectiveness of terror gangs by simply being keen in preventing the crimes that promote their survival.Curbing what may seem normal criminal activities may have spill over effects in the fight against global terrorism. It is appropriate that the US government invests in intensive research on the causes, effects and means of eradicating terrorism. The research would provide accurate information and the approach used to address terrorism would also be accurate. (Hamm M, 2005). Government officials in the immigration departments must also be keen in their operations. Terrorists must gain access to the areas they want to attack and if this is denied the chances of them committing their acts are minimized.Through their routine work, immigrant offic ials may deter terrorism in the sense that they can identify counterfeit documents of potential terrorists and deal with them before it is too late. (Hamm M, 2005). Routine border inspection can also identify terrorists and thus hinder their effective operations. Local police officers through their routine activities can curb terrorism. The media can play a significant role in determining the success of the efforts or policies adopted to fight terrorism. Media bias can have a negative effect and make the policies unpopular.A positive effect can be created is the media is willing to support the set policies. If the media intentionally ignored the vital information when informing the people of what the government is doing to fight terrorism then the policies might not be supported by many. The information created by the media can also be confusing or misleading paving way for criticism and consequently lowering the efforts made to ensure the success of ‘war on terrorism’. The media has been used by terrorists to show the masses that they still exist. This is clearly evident in the self-declaration of international terrorists that they intend to strike.(National strategy for combating terrorism). This way their supporters and sympathizers are motivated as they can see that the battle is not over. Law enforcement agents must cooperate if the war on terrorism is to be successful. Effective communication must be enhanced so that the fight against terrorism is successful. With combined resources, expertise and intelligence then terror acts would be effectively abolished. The future war on terror is not bliss. Using war to prevent terror attacks has not restored peace and security and instead terror and grief has filled across the Arab world for instance in Afghanistan and Iraq.Many innocent civilians have lost their lives courtesy of the US policies. The remnants of the war can easily collude and wage war against the US as a way of revenge for their loss . The US is laying grounds for fundamentalism and extremism by sowing seeds of hatred which will grow into fruits of a new form of terrorism. (Daniel B and Simon S, 2005). The US should change its strategies as the existing ones are a total failure. Instead of putting the lives of many people on the spot the US ought to explore oil reserves in her soil or better still use alternative sources of energy if it feels threatened by the oil producing countries.Reducing its dependence on the Arab oil producing countries would be one way of their not wanting to poke their noses into the affairs of the Middle East as a whole. The use of diplomacy would also have yielded better results than the use of military force. War brought about the destruction of the country’s economy creating loopholes for bitter feelings that can be expressed through terror attacks. The US is slowly but surely losing its popularity across the globe. Countries that supported their policies have changed their st and.This has been attributed to the fact that some think the US war in Iraq is not just a war on terrorism but a way of ensuring their control over the oil producing countries and consequently maintaining her status quo as a world super power. Another major reason for reduced support is the fact that it has failed to honor the Geneva convections. It is known for not respecting the International laws by the imprisonment of suspects without trial as well as the torturing of others. (Rogers P. 2005). Critics also argue that thorough investigations were not carried out before the termination of the Saddam Hussein regime was terminated.Proper establishment that he had links with the al Qaeda and that he produced weapons of mass destruction ought to have been done before he was destroyed. The US is also accused of playing double standards where it supports oppressive and undemocratic nations like Palestine probably because by doing so it is at a better position. It should address the unde rlying problems affecting the developing countries. By doing so the developing nations would stop viewing them as being out to dominate them. It is illogical to argue that at one point in time terrorism will be a resolved issue.As long as the US policies are not approved or readily accepted by all and there is the existence of extremists then terrorism is here to stay. The rise of left wing terrorists also increases the extent to which domestic terrorism poses a threat to USA. These include extremists like the animal rights and environmental extremists. (Hamm M, 2005). According to my opinion the future position in the ‘War on global terrorism’ will be negative or unsuccessful. The strategies that it is using work to create more enemies and chances are that in the year 2015 these enemies will collude and react to have their voice heard by the whole world.Trying to control the Islam world will not yield a positive effect on the Muslim countries. Terrorists will have a st rong point to motivate people to indulge in terror gangs. The world will become a more dangerous place to live in instead of becoming a haven of peace. The reduced cooperation with other countries to back the US policies is also a worrying fact as far as the global war on terrorism is concerned. Countries opposing the US policies increase the spirit of anti -Americanism and they can magnify their displeasure by supporting the terror gangs. References: Alston Chase. 2004.A Mind for Murder: The Education of the Unabomber and the Origins of Modern Terrorism. W. W. Norton & Company publishers. Benjamin Daniel and Steven Simon. 2005. The Next Attack: The Failure of the War on Terror and a Strategy for Getting It Right. New York: Times Books. Club De Madrid. 2005. The International Summit on democracy, terrorism and security. Addressing the causes of terrorism. Volume 1. Mark Hamm. 2005. Crimes Committed by Terrorist Groups: Theory, Research, and Prevention, Part II, Cases 4 & 5. Retrieve d on 18th June 2008 from http://www. mipt. org/pdf/Crimes-Committed-Terrorist-Groups.pdf National strategy for combating terrorism. 2006. Retrieved on 18th June 2008 from http://www. whitehouse. gov/nsc/nsct/2006/nsct2006. pdf. Tore Bjorgo. 2005. Root Causes of Terrorism: Myths, Reality and Ways Forward Rutledge Publishers. Paul Rogers. 2005. Endless war. The global war on terror and the new Bush Administration. Oxford Research Group. US Department of Justice. 2004. Report from the field. The USA Patriotic Act at work. July 2004. William Michaels. 2002. No Greater Threat: America after September 11 and the Rise of a National Security. Algora Publishing

Abortion misc5 essays

Abortion misc5 essays Abortion is defined in the dictionary as, "The expulsion of a foetus (naturally or by medical induction) from the womb before it is able to survive independently (around 28 weeks)." This simply means the foetus is removed by either a natural or medical procedure before the time of the natural birth would have occurred, before the foetus could support its own life. Their are in fact three types of abortion. They are: Voluntary - when the mother decides to have an abortion out of choice, Therapeutic - carried out when the mothers health is in danger and Spontaneous - when the foetus dies during the pregnancy (the same as a miscarriage). The Abortion Act is what is used to determine whether an abortion is justified, it was passed in 1967 and then amended in 1990. Currently it states that: An abortion may be performed legally if two or more doctors certify that: 1. The mental and physical health of the woman, or her existing children, will suffer if the pregnancy continues. 2. The child, if born, would be seriously physically or mentally handicapped. As the 1967 Act, except that the time limit for when an abortion can be carried out was reduced to 24 weeks. This Act means a pregnant woman has the right to an abortion if: 1. Upon keeping the pregnancy, and therefore having the child, the mother and/or any children she already has would be harming their physical or mental well being. 2. The foetus has been shown to have either a physical or mental disability and therefore would be born handicapped. If two doctors both agree that the woman suffers from either of the points, then abortion is a legal option, as long as the pregnancy has not gone more than 24 weeks after conception. A 15 yr. old girl is pregnant and has requested and abortion without her parents knowing and with no intention to do so. The girl would be allowed an abortion even though she is too young (under 16) to give con...

The Small Magellanic Cloud

The Small Magellanic Cloud The Small Magellanic Cloud is a favorite stargazing target for southern hemisphere observers. Its actually a galaxy. Astronomers classify it as a dwarf  irregular type galaxy that is roughly 200,000 light-years from our Milky Way galaxy. It is part of the Local Group of more than 50 galaxies that are gravitationally bound together in this region of the universe. Formation of the Small Magellanic Cloud Close study of the Small and Large Magellanic Clouds indicates that they were both once barred spiral galaxies. Over time, however, gravitational interactions with the Milky Way distorted their shapes, tearing them apart. The result is a pair of irregularly shaped galaxies that are still interacting with each other and with the Milky Way. Properties of the Small Magellanic Cloud The Small Magellanic Cloud (SMC) is roughly 7,000 light-years in diameter (about 7% of the Milky Ways diameter) and contains about 7 billion solar masses (less than one percent of the mass of the Milky Way). While it is about half the size of its companion, the Large Magellanic Cloud, the SMC contains nearly as many stars (about 7 billion versus 10 billion), meaning it has a higher stellar density. However, the star formation rate is currently lower for the Small Magellanic Cloud. This is probably because it has less free gas than its larger sibling, and, therefore, had periods of more rapid formation in the past. It has used up most of its gas and that has now slowed down starbirth in that galaxy. The Small Magellanic Cloud  is also the more distant of the two. Despite this, it is still visible from the southern hemisphere. To see it well, you should search it out in clear, dark skies from any southern hemisphere location. Its visible in the evening skies beginning in late October through January. Most people mistake the Magellanic Clouds for storm clouds in the distance.   Discovery of the Large Magellanic Cloud Both the Large and Small Magellanic Clouds are prominent in the night sky. The first recorded word of its position in the sky was noted by the Persian astronomer Abd al-Rahman al-Sufi, who lived and observed in the middle of the 10th century. It wasnt until the early 1500s that various writers began recording the presence of the clouds during their voyages across the ocean. In 1519, Ferdinand Magellan brought it into popularity through his writings. His contribution to their discovery eventually led to their naming in his honor.   However, it really wasnt until the 20th century that astronomers realized the Magellanic Clouds were actually whole other galaxies separate from our own. Before that, these objects, along with other fuzzy patches in the sky, were assumed to be individual nebulae in the Milky Way galaxy. Close studies of the light from variable stars in the Magellanic Clouds allowed astronomers to determine accurate distances to these two satellites. Today, astronomers study them for evidence of star formation, star death, and interactions with the Milky Way Galaxy. Will the Small Magellanic Cloud Merge With the Milky Way Galaxy? Research suggests that both the Magellanic Clouds have orbited the Milky Way galaxy at roughly the same distance for a significant portion of their existence. However, it is not likely that they have ventured as close as their current position very often. This has led some scientists to suggest that the Milky Way will eventually consume the much smaller galaxies. They do have trailers of hydrogen gas streaming between them, and to the Milky Way. This gives some evidence of interactions between the three galaxies. However, recent studies with such observatories as the Hubble Space Telescope seem to show that these galaxies are moving too fast in their orbits. This could keep them from colliding with our galaxy. That doesnt rule out closer interactions in the future, as Andromeda Galaxy closes in on an long-term interaction with the Milky Way. That dance of the galaxies will change the shapes of all the galaxies involved in drastic ways.

How to choose the right employee benefits for you

How to choose the right employee benefits for you When you’re thinking about changing jobs or careers, salary is likely a huge component of your decision. After all, aside from the job itself, what you will earn is one of the most important factors for your personal bottom line. Yet it’s not the end-all-be-all of your employment package. Your job offer package will also include information about benefits, and your workplace will likely also come with perks and programs that are specifically open to you as an employee. Essentially, â€Å"benefits† are your total compensation package for your job. That includes salary, yes, but it also includes things like insurance coverage, time off, retirement plans, and work-life balance tools and programs. These are less tangible forms of compensation that can vary by company, and are often responsible for a lot of your job/company satisfaction. The paycheck is great, but it takes more than that to make a job feel like a good investment on your own part.Let’s look at s ome of the most common benefits. They often vary by company and your employment status (for example, part time jobs often offer fewer benefits than full-time jobs), but here are some of the benefits package highlights you may be considering as part of a job offer.InsuranceHealth Insurance is a big topic these days, to say the least- and that focus on employer-provided healthcare catapults it to the top of the list of important benefits to understand and consider as part of a new job. Health insurance is common for full-time jobs- less so for internships, contract gigs, or part-time jobs, but not unheard of. Employers typically have a contract with a specific insurance provider and offer employees a choice of plans within that insurance company’s options. The employer subsidizes some of the cost of the employee’s health insurance plan, with the employee typically paying a set amount per pay period to cover the plan costs. You may not be able to negotiate much on the hea lth insurance front because employers are required to provide certain options to all employees, but you can certainly ask about what kind of coverage and plans a company offers during the negotiation phase.Medical healthcare insurance is not the only type you may encounter: some employers also offer dental insurance, disability insurance, mental health insurance, vision insurance, or life insurance. Disability and life insurance can be especially important if there are risks associated with your job, so it’s important not to forget those when considering a benefits package.Vacation and Personal DaysAlong with insurance, vacation is the other crown jewel in the benefits crown. Employees need a break, and companies know that it’s in their interest to offer a certain number of paid vacation days per year. This can vary widely by industry and company, but vacation days are often a negotiation point if the company is unwilling to negotiate much on salary or insurance.When t hinking about vacation days, it’s essential to ask about how each company handles them:Do vacation days accrue throughout the year, or do you have your full number of vacation days on your start date/the first day of the year?Can you roll vacation days over if you don’t use them all in one year, or does the company have a â€Å"use it or lose it† policy stating that unused vacation time goes â€Å"poof† after a certain date?Does the company compensate the employee for unused vacation days if the employee leaves before the vacation days are used for the year?Additionally, the company may offer â€Å"personal† days off that aren’t necessarily vacation or sick days, but can be used for employees to attend to personal issues, like appointments or personal obligations.Flexible Work ArrangementsSome companies may offer alternatives to the 9-to-5-at-your-desk grind. For example, it might be possible to work remotely or to adjust hours to create a s horter work week to accommodate childcare, personal time, or other needs. (For example, working 10-hour days Monday through Thursday in order to have Fridays off.) This kind of benefit really depends on how the company is structured and the demands of your job. If you’re expected to be in the office for client meetings or to provide a particular service, this may be a non-starter. But if your job is heavily email-based or you can do it be teleconferencing in for meetings, it could be a good option.Flexible work arrangements are a good negotiating piece if the employer isn’t willing to budge very far on salary.Family BenefitsMany companies offer benefits geared toward employees with family obligations (children, taking care of relatives, etc.). This may mean on-site childcare or opportunities to work from home to spend more time with children. Many companies also have a relationship with specific daycare providers and can offer employees discounts or incentives.Itâ€⠄¢s important to note that companies cannot discriminate against employees based on family status, so it’s in your interest to take advantage of family-friendly benefits as necessary. And even if it’s not really a factor for you at the time you take a job, you never know if it will be something you need in the future, so it’s best to get a sense up front about your new company’s family policies.Some companies will also help pay adoption or foster care expenses for parents who choose this option for their families.Paid LeaveBy law (specifically, the Family and Medical Leave Act), companies that have more than 50 employees are required to provide up to three months of unpaid leave for a personal or family medical issue, and parental leave for the birth of a child. Additionally, some states have requirements about paid leave, so definitely check your state’s requirements.Beyond that, many companies have policies where they offer certain types of paid leave for personal reasons, going beyond the current laws. There may be paid leave for personal or family issues, as well as a certain number of weeks of parental leave when a child is born. And although many companies are now broadening paternal leave policies to match maternal leave, it’s important to see how- or whether- your company differentiates between the two when it comes to parental leave.Sick days often fall under this heading- some companies offer a certain number of paid sick days per year, while others don’t necessarily track the number of paid sick days until you hit a certain number.Retirement PlansLike health insurance, retirement investment plans are among the most common types of employment benefits you’ll see. In these plans (including 401(K)s, Roth IRAs, 403(B)s, and similar investment plans), employees can set aside a certain amount of their pre-tax salary toward retirement funds. Some companies also have a â€Å"matching† program, w here they’ll match an employee’s own contributions and contribute that same amount to the employee’s retirement account (usually capped at a set amount each year). This matching is not a given, however, so definitely ask as part of your initial benefits conversation with your company.These retirement plans often have strict rules, like penalties for withdrawing funds before the employee is a certain age or limits on how much can be contributed/withdrawn in a single year.Relocation ExpensesIf your new job is in your current town, great- you likely won’t need to uproot your life to take it. If you’re moving to a new place for this job, or changing locales in general, it’s important to ask about whether the company provides any relocation expenses. This can include covering moving costs like transportation, temporary housing, or other incidental costs that can come up in the course of moving from one place to another.If a company offers relocat ion expenses, it may offer a percentage of your initial salary, a flat amount marked for moving expenditures, or the entire cost of the move.Professional DevelopmentOnce a company has invested in you as an employee, it makes sense that they would also have an interest in making sure you grow and improve professionally. To that end, many companies offer built-in benefits geared toward helping you learn more about your field or picking up skills that will help you advance. This could be a yearly budget for attending seminars or conferences (including travel) or money earmarked for classes or other professional development programs. For example, it’s unlikely that your job will pay you to learn German if you won’t be visiting the Berlin office, but that management seminar might be an easy sell.Tuition ReimbursementIf you’re in school while also working, your company may offer a program that reimburses you for full or partial education expenses. This could be a stan dalone course or workshop, or full-time enrollment at a college or university. It’s more common to see official tuition reimbursement programs at big companies, but even small ones might be willing to negotiate flexible work time or reimbursement plans on a smaller level.If tuition reimbursement is relevant to you, it’s crucial to understand what the company’s policies are- for example, does the coursework need to be related to your specific job/field, or will they reimburse a broader range of classes?As you can see, benefits can help turn your job from â€Å"new job† into â€Å"established part of my life.† There are ways for a company to compensate beyond the bottom-line salary number, and the more you know about the different kinds of compensation, the more ammo you’ll have for negotiating for more and better benefits.

Delivering HIGH QUALITY CARE and working with people to provide a Essay

Delivering HIGH QUALITY CARE and working with people to provide a positive experience of care is a fundamental part of the nurse - Essay Example Advocating sometimes also calls for nurses to defends patient views that even they do not agree with. In such cases, nurses will put aside their personal opinions as health care is basicallt concerned with the patient needs, and not the feelings of the patient’s caregivers. The role of nurses as temporary legal advisers comes up because most patients tend to feel overwhelmed when confronted with the treatment options available for them. This is particularly true when the patient has been diagnosed with a terminal or life-threatening ailment. Many times, patients also turn to their nurses when seeking advise on how to handle matters that have to do with insurance. Nurses do not merely act as the advocates of the needs of their patients in a hospital setting, but also in government conventions discussing matters to do with the health sector (Yea-Pyng, Watson and Yun-Fang, 2012). Nurses can share their experiences with various patients with policy makers in such meetings and even give suggestions on how different aspects of the health sector can be improved. In most cases, nurses do not supervise or seek to monitor the way in which other medical practitioners, whether doctors or nurses, perform their responsibilities. However, nurses, because of their closeness in proximity to all patients, may be able to detect signs of maltreatment or the wrong treatment being given to a patient that is not under their care. In such cases, the nurse can exercise legal rights on behalf of the patient by reporting such an incidence to a higher authority. This is a special circumstance that calls for the urse to appeal to higher authorities because the patient’s health may be in jeopardy. Most nurses take this step after due consideration of the consequences because there might be contractual obligations that will result in disciplinary action being taken against the nurse if his or her complaint is misunderstood a defamatory action or breach of the patient and his or her caretaker’s privacy. The role of the Nurse from an Ethical perspective Nursing ethics are descriptive of the doctrines that govern how nurses act towards patients and their families. Nurses have a distinctive relationship with their patients. They tend to people at their most vulnerable point when the patients are unable to make decisions for themselves; and are thus entrusted by their charges with a greater amount of trust than is accorded to even religious leaders (Matiti and Trorey, 2008). Nursing ethics objectives include safe guarding the information volunteered by the patient and protecting his or her rights and giving practical guidance on treatment alternatives inspite of any difference in personal ideologies. Due to the rapid technological developments that have been witnessed in healthcare sector, nurses have had to re-examine the issue of ethics in the present settings. Even though nurses are expected to make ethical decisions in matters concerning their patie nts, they also have to take into account various factors that may affect them. For instance, a nurse may have to make the decision to give expensive treatment to pungent homeless people, drug abusers, or

Organizational Commitment to Diversity in Non Profit Organizations Research Paper

Organizational Commitment to Diversity in Non Profit Organizations - Research Paper Example Since cancer doesn’t allow any kind of discrimination and has no boundaries, it is important for organization to ensure that it has appropriate mix of employees belonging to various ethnic groups and races so that they can serve every patient well. Every year, more than 1.4 million Americans are diagnosed with cancer and they belong to various culture, ethnic groups, and race and have even conceivable background of cancer. The basic belief of ACS is to promote diversity and inclusion as part of their mission to eradicate the cancer issue as a foremost health problem. ACS Mission Statement â€Å"The American Cancer Society is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service.† (ACS, 2012) International Mission Statement â€Å"The American Cancer Society's international mission concentrates on capacity building in developing cancer societies and on collaboration with other cancer-related organizations throughout the world in carrying out shared strategic directions.† (ACS, 2012) ACS Commitment to Diversity At ACS, the management team strongly emphasizes the importance of diversity in the workforce as they have patients belonging to various backgrounds. According to Otike, Messah and Mwalekwa (2011).

Revitalization & Tradition and Continuity & Perseverance and Essay

Revitalization & Tradition and Continuity & Perseverance and Transmutation - Essay Example Most religion see rebirth as a full membership to the religion. Rebirth can be done in so many ways; the first way is through initiation. When one undergoes some traditional methods of initiation he is considered to be mature and so moves from being a junior member of the religion to a senior member of the religion. By so doing the person is seen to have crossed the line from childhood to maturity and can do a lot of things including marriage. Some religions also baptize their members through fire and some through water and others through different methods. When this is done then the new member is now considered to be reborn and to have changed from the old self to the new self (OlupoÃŒ £na, 1991). A lot of traditions are still practiced by the modern African religions. Traditional activities such as circumcision that used to be done as an initiation process in the past are today done by the modern African religious sects as a religious activity and not as a traditional activity. Other activities such as worshiping objects have been turned into a religious practice whereas the same activities were done in the past as a cultural activity. Many activities that were done in the past as cultural activities have been replaced as religious activities. This shows that the African religion is in a way trying to preserve the traditional African culture by making them look as if the activities are religious. This is mainly done to make people to accept the culture and not consider the activities to be primitive as is always the case with most traditional African cultures (OlupoÃŒ £na, 1991). In most African traditional myths, death and suffering is as a result of sin that was caused by human disobedience. To them suffering is for all men and will only stop to the good people, the people who do good while they are still alive. When these people die they will be transformed into other people who will suffer no more. However to all those

Professional development and the role of mentorship Essay

Professional development and the role of mentorship - Essay Example Walsh (2010) asserts that successful mentors are those that foster growth and development in others. Indeed, within the broader precinct of education, mentors can be defined as guides and advisors in the learning process. Various scholars are of the view that mentors provide enabling environment to students in practice setting (Carnwell et al., 2007). Mentoring is core aspect of healthcare profession that serves as critical linkage in forging constructive relationships and developing skills and competencies of individuals to improve and improvise their performance. Department of Health (2001:6) describes it as ‘nurse, midwife or health visitor who facilitates learning, supervises and assesses students in the clinical setting’. As such, mentors identify and evaluate core competencies of students and help exploit them for improved performance. It is especially true for pre-registration of healthcare workers and RNs so that they are better equipped to face the challenges of the times. Hence, effective mentoring guides young nursing professionals to identify and develop their competencies for higher healthcare delivery. Role of mentor is critical aspect in the transition of students into the registered healthcare professional due to huge shift to responsibility and accountability of the changing position. Gopee (2011: 9) claims that role of mentor in nursing education is to ‘direct focus on enabling students to gain safe and effective clinical practice skills during practice placement’. He has broadened the framework of mentorship by not only expanding on the definition of DH and including the mandatory qualification and experience of registered nurses as defined by NMC but also by elaborating on the expected roles of mentors within clinical setting with context specific experience and qualifications. NMC (2008) describes eight major roles of mentors: preceptor; assessor; clinical educator; clinical supervision; clinical supervisor; Practice teacher; registrant, supervisor. Preceptor has basic minimum qualification of twelve months’ experience who facilitates students’ tra nsition to registrant (DH, 2010). These have therefore becomes vital aspects of mentors. The assessor is equipped with essential skills and knowledge to assess students’ competencies. The Clinical educators, clinical supervision and clinical supervisor help the nursing students to enhance their skills in clinical setting through effective feedback. 3. Importance of mentoring Carlisle et al., (2009) emphasize that mentors’ role as practice education facilitator (PEF in short) and personal or link tutor is vital in nursing paradigm. They have described them as teacher in nursing and midwifery who encourage students learning experiences in practice setting by assessing their skills through feedback, guidance and reflective practices. Personal tutor and link tutor are often allocated to individual students to monitor their progress and coordinate with mentors on a regular basis. In healthcare education, link tutors have evolved as essential components of practice sessions. They pace their teaching as per the students’ competencies in terms of their learning experienc

Logic exercise hypothesis testing Assignment Example | Topics and Well Written Essays - 250 words

Logic exercise hypothesis testing - Assignment Example Doug disregards Al’s statements as not true and argues that at least one of Charles’ statements is true, further he claims that he does not like to eat game. It is clear that, statements 2 and 3 made by Al are true; Bill’s third statement is the only true statement, and statements 1, 2 made by Charles are also true. Doug also makes two true statements, 2 and 3. Therefore, it can be said that, Bill is the poacher, based on the fact that a guilty party makes only one true statement (Poletiek, 2001), is the guilty one. The Butcher’s first statement that he was not there is entirely false, so is his second and third statements, as well. Given that the Butcher’s first statement is false and the Baker first statement claims to agree with it, it means that, his statement is not also true. The Candle stick maker makes at least two true statements, 1 and 2. The Cobbler’s third statement is not true since it contradicts his first statement. He says that he agree with the bakers third statement, which is in agreement with the Butcher’s second statement, which claims that the Cobbler did it. All of the Blacksmith’s statements are true; therefore, he is the only suspect that makes no false

Deep Vein Thrombosis PowerPoint Presentation Example | Topics and Well Written Essays - 1250 words

Deep Vein Thrombosis - PowerPoint Presentation Example Immediate concerns with a diagnosis of DVT are stroke and pulmonary embolism, as the clot in his leg could break off and cause either of these potentially fatal situations. Mr. Roberts denies any chest pain, shortness of breath, fever, or headaches, indicating he is not currently at risk for these concerns. DVT Cause It is important to understand the cause of Mr. Roberts’s DVT to prevent future clots and to increase positive outcomes of his treatment. One of the biggest causes of DVT is surgery. Often times, surgeons can damage venous walls or intercellular matrix, releasing clotting factors and causing DVTs (sloc.org). Mr. Roberts has not had any recent surgery indicating that this is probably not the cause of his DVT. DVT can also be caused by obesity and a sedentary lifestyle (sloc.org). Mr. Roberts’s BMI indicates that this is probably the cause of his DVT. In order to prevent future DVTs, Mr. Roberts should be counseled about increasing daily physical activity, mak ing modifications to his diet, and the use of his hypercholesterolemia medication. Another potential cause of Mr. Roberts’s DVT is his hypercholesterolemia. Increased lipids in the blood can form clots, which can lodge in the deep veins of the extremities and cause a DVT in some cases (sloc.org). Mr. Roberts’s DVT is probably exacerbated by his discontinuation of his hypercholesterolemia medication, as this behavior would increase his lipids and potentially add to previous clots or form new ones. In addition to his treatment regimen, Mr. Roberts should be counseled on the dangers of quitting his hypercholesterolemia medication without consulting medical personnel. Treatment Regimen There are two parts to Mr. Roberts’s treatment regimen: initial treatment and maintained treatment. The purpose of the initial treatment should be controlling Mr. Robert’s partial thromboplastin time (PTT) and his INR while attempting to dissolve the clot in his leg. To achieve this, heparin is given initially in a bolus dose at 80 units/kg. After this initial bolus dose, Mr. Roberts will be on a maintenance dose of heparin at 16 units/kg. For Mr. Roberts, this means a 7000 unit bolus dose and a maintenance dose of 1640 units/hour which will continue for ten days. These doses were developed based on formulas posted on the accompanying powerpoint presentation, and were based off of calculated dosage weight (surgery.ucsf.edu). During these ten days, Mr. Roberts’s PTT needs to be monitored every 6 hours until 2 consecutive in-range tests are performed. Adjustments to the dosage can be made based on the provided chart. Once in range, PTTs need to be done every 24 hours. After ten days, Mr. Roberts should be evaluated and hopefully can discontinue his heparin regimen. The maintained treatment portion of Mr. Roberts’s treatment regimen is warfarin. When beginning warfarin, an initial INR needs to be taken in order to calculate an accurate dose. Ba sed on Mr. Roberts age, BMI, and use of hypercholesterolemia medications, 3mg was decided as an appropriate starting dose. Mr. Roberts’s INR should be measured daily and I have recommended an at home testing device. Mr. Roberts dose will need to be adjusted to make sure his INR falls in the target range of 2-3. Mr. Roberts will continue the warfarin daily until he can successfully maintain an INR of 2-3 without it. This should take between three and six months, but could potentially take longer

Logic exercise hypothesis testing Assignment Example | Topics and Well Written Essays - 250 words

Logic exercise hypothesis testing - Assignment Example Doug disregards Al’s statements as not true and argues that at least one of Charles’ statements is true, further he claims that he does not like to eat game. It is clear that, statements 2 and 3 made by Al are true; Bill’s third statement is the only true statement, and statements 1, 2 made by Charles are also true. Doug also makes two true statements, 2 and 3. Therefore, it can be said that, Bill is the poacher, based on the fact that a guilty party makes only one true statement (Poletiek, 2001), is the guilty one. The Butcher’s first statement that he was not there is entirely false, so is his second and third statements, as well. Given that the Butcher’s first statement is false and the Baker first statement claims to agree with it, it means that, his statement is not also true. The Candle stick maker makes at least two true statements, 1 and 2. The Cobbler’s third statement is not true since it contradicts his first statement. He says that he agree with the bakers third statement, which is in agreement with the Butcher’s second statement, which claims that the Cobbler did it. All of the Blacksmith’s statements are true; therefore, he is the only suspect that makes no false

Nordstrom's Success Term Paper Example | Topics and Well Written Essays - 1000 words

Nordstrom's Success - Term Paper Example They have knowledgeable sales clerks and sales people who pay more attention to customers (Lamb, et. al, 2011). Nordstrom’s level of service is known to be high full service. Sales people are taught to always try to understand their customers. They should try to make their customers have the best shopping experience at any time they visit the store. Nordstrom is therefore at the full service continuum level since its employees would do whatever is possible to make their customers happy. Nordstrom aims at giving the best experience to its customers, whether they are shopping on- line, in their stores or through a mail order catalogue. A good example of a business that is on the other end of the continuum is Target. Although they have good customer service, it cannot be compared to that at Nordstrom. Customers will just be greeted at the door when going into the store and not much assistance will be given to them. Their sales people with focus on making sales rather than assisting customers fully. Target does not depend on high quality customer service. The store will just ensure that products are well displayed on the shelves and that the store processes are running smoothly. The self-service model is more important at target store since customers will just walk around the store and look for whatever they wish to buy by themselves. Nordstrom has knowledgeable sales people who provide quality services to their customers because they know that each customer would love to get a unique shopping experience. The highly trained employees will create personal interactions with each customer and this will ensure that their needs and wants are satisfied. Nordstrom also uses selective distribution as a method of retailing. The departments now manage inventories at its stores and website as one big entity. When a customer is shopping online and the product is

Urea Recycling in Ruminants

Urea Recycling in Ruminants Animals have a certain state of protein metabolism, varying from negative to positive protein balances. This balance level is influenced e.g. by the efficiency of nitrogen (N) utilization in animals. A simple strategy to increase the efficiency of N utilization is by reducing the N content in the feed converted to urea, for which a correlation of about r2=0.77 was found. However, this was mainly based on studies with mature or slow growing, small ruminants in which most of the absorbed N is converted to urea to maintain the N balance of the whole body close to zero (Lapierre and Lobley, 2001). More recent and extensive data show much weaker correlations between N intake and urea production for growing sheep (r2=0.33) and cattle (r2=0.58). Moreover, this strategy is not always realizable due to minimal absolute N requirements in animal feed, especially for growing animals. In addition to N intake, the protein balance level is influenced by the efficiency of N recycling in animals, especially in ruminants. Nitrogen recycling takes place between blood and the digestive tract in the form of endogenous protein-N, secreted-N (e.g. enzymes in saliva) and urea-N (Reynolds and Kristensen, 2008). In this chapter, the recycling of urea-N is explained. Amino acids and ammonia, which are absorbed from the digestive tract, are converted to urea in the liver. Urea (re)enters the digestive tract, mainly through the rumen wall, where it can be absorbed again or be (re)used for microbial protein synthesis and finally anabolic purposes. Amino acids and ammonia are absorbed into the portal bloodstream and converted into urea in the liver (ureagenesis). Urea can reenter the rumen, where it can be absorbed (again) or be used for microbial protein synthesis. Absorption of amino acids and ammonia Urea is the mammalian end-product of the amino acid metabolism. In the rumen, proteins are degraded into amino acids and finally into ammonia (NH3) by means of rumen fermentation (Shingu et al., 2007). Then, absorption of both amino acids and NH3 through the rumen wall and entrance into the portal circulation to the liver can take place (figure 3.1). The NH3 absorption depends on the pH and the ratio of NH3 to NH4 in the rumen (Siddons et al., 1985). Ureagenesis In the liver, detoxification of NH3 takes place, because urea is synthesized from the nitrogen (N) compound of both NH3 and amino acids (which appear in the portal circulation due to absorption from the intestine into the blood) (Obitsu and Taniguchi, 2009). The synthesis of urea, called ureagenesis, takes place by means of the urea or ornithine cycle. This cycle of biochemical reactions occurs in many animals that produce urea ((NH2)2CO) from ammonia (NH3), mainly in the liver and to a lesser extent in the kidney. The key compound is ornithine, which acts as a carrier on which the urea molecule is built up. At the end of the reaction sequence, urea is released by the hydrolysis of arginine, yielding ornithine to start the cycle again (Bender, 2008). Mitochondrial ammonia and cytosolic aspartate are precursors for the ornithine cycle (Van den Borne et al., 2006). The presence of arginine is needed to produce ornithine in the body, so higher levels of this amino acid should increase o rnithine production. Furthermore, ornithine, citrulline and arginine (all components of the ornithine cycle) seem to stimulate urea synthesis, with a concurrent decrease in plasma ammonia. Temporarily high ammonia fluxes seem to stimulate amino acid utilization for ureagenesis (Milano and Lobley, 2001). Urea is produced in the liver in greater amounts than which is eliminated in the urine. This is because urea from the liver is released to the blood circulation and then, next to excretion in the urine also is reabsorbed in the distal renal tubules, where it maintains an osmotic gradient for the reabsorption of water (Bender, 2008). Furthermore, urea from the blood can re-enter the digestive tract via saliva, secretions or directly across the rumen wall in the form of endogenous proteins or urea respectively (Lapierre and Lobley, 2001; Shingu et al., 2007; Obitsu and Taniguchi, 2009). Thus not all urea is secreted directly into the urine after entering the bloodstream. Entry into digestive tract Entry of urea into the digestive tract is, until certain concentrations (sheep: 6 mM (= 84 mg/L); cattle: 4 mM (= 56 mg/L) (Harmeyer and Martens, 1980; cattle: 80 mg/L (Kennedy and Milligan, 1978)) partly affected by plasma urea concentrations (Harmeyer and Martens, 1980). Above these concentrations, boundary layer effects with NH3 inhibit the urea entry into the digestive tract (Lapierre and Lobey, 2001). Urease activity is lower with increased NH3 concentrations and N intake (Marini et al., 2004). This inhibits the entry of urea into the digestive tract (Kennedy and Milligan, 1978). Thus high ammonia concentrations in the rumen result in a lower gut entry rate (Kennedy and Milligan, 1978; Bunting et al., 1989a). Urea, which flows from the blood into the rumen and enters the digestive tract, is hydrolyzed by bacterial urease to carbon dioxide (CO2) and ammonia (NH3) (figure 3.1). NH3 can be either reabsorbed into the blood or be used as N source for microbial protein synthesis or microbial growth (Sarraseca et al., 1998; Shingu et al., 2007). This latter process may provide a mechanism for the salvage of urea-N into bacterial protein which can be digested and yields amino acids to the animal when they are absorbed in the lower parts of the digestive tract. Thus, urea nitrogen incorporated in microbial protein and possibly absorbed in the gut gets a second chance for absorption and deposition/anabolic purposes. Therefore, urea recycling can be regarded as a mechanism with positive effects at the protein balance of ruminants. Gut entry location and gut entry rate (GER) The gut entry rate (GER) of urea is simply the amount of urea N recycled into the digestive tract. The amount of urea which entered the digestive tract that can be used for anabolic purposes depends e.g. on the gut entry location (Lapierre and Lobley, 2001). Urea appears to enter all parts of the digestive tract, including via saliva and pancreatic juice, but with different rates. The GER could be influenced by the concentration gradient of urea between the plasma and the fluids in the digestive tract (Harmeyer and Martens, 1980). The concentration gradient is again dependent on the activity of ureolytic bacteria and could therefore be influenced by diverse bacteria-influencing compounds in the feed. Also, the presence of carrier mediated, facilitative urea transport mechanisms have been reported in the ovine colon and rumen epithelia (Ritzhaupt et al., 1997). The carrier mediated, facilitative urea transporters in the ovine colon and rumen epithelia permit bi-directional flows (Ritz haupt et al., 1997), and thus may the total gut entry rate (GER) be underestimated if urea molecules are reabsorbed without being metabolized (Lapierre and Lobley, 2001). Post-stomach tissues can greatly influence the (GER) (up to 70%), but their contribution to potential anabolic salvage of N is not certain. The majority of conversions of urea into anabolic compounds occur in the fore-stomach, mainly the rumen (Kennedy and Milligan, 1980). As summarized by Lapierre and Lobley (2001), in sheep, the part of the total gut urea entry (GER) transferred to the rumen varies from 27 to 60% (Kennedy and Milligan, 1978) and 27 to 54% (Siddons et al., 1985) depending on type of diet. This proportion seems to increase when animals get high levels of rumen-degradable energy in feed (Lapierre and Lobley, 2001; Theuer et al., 2002). Also saliva contributes to the total urea entry into the rumen, depending on the type of diet ingested. E.g. this proportion varies extensively from 15 (Kennedy and Milligan, 1978) to almost 100% (Norton et al., 1978) in sheep. It has been found in growing beef steers that forage diets, e.g. alfalfa hay, result in higher proportions of saliva entering the gut (36% of GER) (Taniguchi et al., 1995) compared to high concentrate diets (17% of GER) (Guerino et al., 1991). Thus the fore-stomachs are important for the anabolic salvage of N, however, this depends on the type of feed ingested (and animal species). Small intestine Also the small intestine contributes to the anabolic salvage of N. It has been found in sheep that 37 and 48% of the total GER of urea entered the small intestine in case of grass silage and dried grass, respectively (Siddons et al., 1985). However, the quantities of anabolic N formed may by small, e.g. because ammonia production seems to exceed urea entry across the small intestine, although this depends on the type of feed ingested (Lapierre and Lobley, 2001). Hindgut Likely most microbial protein synthesized from urea that enters the hindgut is excreted. All the evidence so far would suggest that hindgut usage of urea involves only catabolic fates, at least in terms of amino acids supply to the animal (Lapierre and Lobley, 2001). Fate of urea that enters the digestive tract Urea that enters the gut by means of saliva or flowing through the gut wall can be used for anabolic purposes or is transformed into ammonia and returned to the liver (Lapierre and Lobley, 2001). Much of the NH3 in the GI tract is reabsorbed and used in the liver for the synthesis of glutamate and glutamine, and then a variety of other nitrogenous compounds (Bender, 2008). Urea-N that entered the gut contributed for 33% of the rumen ammonia flux in sheep offered dried grass, while this percentage was lower in case of grass silage (Siddons et al., 1985). Lapierre and Lobley (2001), based on several references, summarized that sheep, dairy cows and growing steers have a efficient reuse of N because urea-N atoms can return to the gut on more than one occasion. This increases the overall probability of appropriation towards an anabolic fate. This multiple-recycling process can result in improvements of 22 to 49% of GER used for anabolic purposes in both cattle and sheep (Lapierre and Lobley, 2001). A substantial proportion of urea that enters the digestive tract is returned to the body as ammonia in both sheep (32 to 52%; Sarreseca et al., 1998) and cattle (26 to 41%; Archibeque et al., 2001). This means that a large proportion of net ammonia absorption across the PDV is due to recycled N, rather than arising directly from ingested N. These anabolic and ca tabolic fates of urea then explain why net appearances of amino acid-N and ammonia across the PDV can equal or exceed apparent digestible-N (Lapierre and Lobley, 2001). The net result of all these N transactions is that the apparent conversion of digestible N into net absorbed amino acid N can be high, with individual values of 27 to 279% calculated for both cattle and sheep. These efficiencies are lower (24 to 58%) when other inputs are considered, mainly the urea-N inflow into the rumen. Apparent digestible N represents the net available N to the animal and thus the amino acid absorption cannot normally exceed this unless other N sources like amino acids obtained due to catabolism (released on a net basis during submaintenance intake) or urea recycling. N recycling via the digestive tract increases the opportunity for catabolism N to be reconverted to an anabolic product. This recycling can be considered analogous to the synthesis and breakdown of proteins within tissues, where th e dynamic flow maintains metabolic fluidity with minimum loss (see figure †¦; Lapierre and Lobley, 2001). SUMMARIZED UREA RECYCLING KINETICS Thus, urea-N kinetics can, as an approximation, be considered as a mechanism, where hepatic synthesis is similar to digested N, with one-third lost via the kidneys into urine, while the remaining two-thirds is returned to the digestive tract. Half of this is then reconverted to anabolic N (mainly amino acids) that can be reabsorbed and used for productive purposes. Most of the remaining half of GER is reabsorbed as ammonia that is reconverted to urea and can be further re-partitioned between urinary loss and GER (see figure†¦). The process thus allows conversion of a catabolic products (urea-N) into anabolic forms, contains these for longer within the body, and provides the animal with increased opportunities to utilize products derived from dietary N (Lapierre and Lobley, 2001). Figure†¦ Urea recycling: values in circles represent the fraction of hepatic ureagenesis destined either for urinary output or to gut entry rate (GER); values in rectangles represent the fractions of gut entry rate lost in feces, returned as ammonia to the hepatic ornithine cycle or converted to anabolic products (mainly amino acid N). Thus, on average, 33% of hepatic urea-N flux is eliminated in urine while 67% enters the various sites of the digestive tract. Of this latter N, 10% is lost in feces, 40% is reabsorbed directly as ammonia, while the remaining 50% is reabsorbed as anabolic-N sources (mainly AAs). Data are simplified means for steers, dairy cows and sheep (from Archibeque et al., 2001; Sarraseca et al., 1998; summarized by Lapierre and Lobley, 2001) Efficiency of N utilization In both cattle and sheep, the inefficient use of intake-N is associated with large ammonia absorption representing on average 0.46 and 0.47 of N available from the lumen of the gut (digestible N plus urea-N entry across the PDV) (Lapierre and Lobley, 2001). As mentioned earlier, one strategy is to reduce the amount of N directed towards ammonia absorption and hepatic ureagenesis, but the situation is more complex than that. The target of reduction of ammonia absorption has to be integrated in a wider context where this decrease would result 1) from a smaller degradation of dietary N into the rumen or 2) from an increased utilization of rumen ammonia for microbial protein synthesis. Lowered N degradation can result from diet manipulation. Lapierre and Lobley (2001) summarized from several studies that cattle fed concentrate-based diets had decreased ammonia absorption, both in absolute amounts and relative to digested N, compared with forage rations. Increased utilization of N for bac terial synthesis can also be influenced by dietary manipulation, particularly provision of additional energy. From several studies, it can be concluded that supplements of rumen fermentable energy sources increase the transfer of urea into the rumen, and therefore the capture of dietary N and GER into anabolic products, mainly amino acids. However, there appear to be upper limits to the overall efficiency of the process (Lapierre and Lobley, 2001). The limited data available suggest that a maximum of 50 to 60% of dietary N, or 70 to 90% of apparently digested N, will be converted into amino acids released into the portal vein. Energy sources may also improve utilization of dietary and urea-N by less direct means, e.g. by energy-sparing effects within the cells of the gut tissues rather than alteration of rumen fermentation (Lapierre and Lobley, 2001). Intrarumen recycling Recycling of N can also occur within the rumen, due to the presence of proteolytic bacterial and protozoa. These graze and digest the rumen bacteria, increasing ammonia content and release within the rumen, and reducing microbial N outflow within the rumen because of increased recycling of bacteria (Lapierre and Lobley, 2001). Thus changes in the microbial population of the rumen can have substantial effect on anabolic N flow. Such modifications of the rumen microflora may contribute to the differences in N recycling and conversion to amino acids that occur between diets and animal species (Lapierre and Lobley, 2001). Amino acid supply In many circumstances, inefficiencies for conversion of feed N to animal protein may not be a feature of total amino acid supply, but rather depend more on the profile of absorbed amino acids. Hereby you can think of e.g. limiting essential amino acids. In short the definition of urea recycling is: the flow of urea from the blood into the digestive tract so that urea nitrogen salvage could happen. Figure †¦ Use of [15N15N] urea and isotopomer analysis of urinary [15N15N], [14N15N] and [14N14N] urea to quantify flows and fates of urea that enters the digestive tract. Part of the infused [15N15N]urea enters the digestive tract were it can be excreted in the faeces or is hydrolyzed to [15N]ammonia. This latter is either used by the microbial population to synthesize bacterial proteins ([15N]) or it is absorbed directly as [15N]ammonia. [15N]ammonia is removed by the liver were [15N14N]urea is formed. The ratio of [14N15N]:[14N14N]urea in the urine reflects the proportion of urea flux that is converted to ammonia in the digestive tract and returned directly to the hepatic ornithine cycle (Lapierre and Lobley, 2001). The utilities of urea recycling Both ruminants and non-ruminants, including omnivores, have a mechanism in which urea produced by the liver can enter the intestinal tract and where it is used for microbial protein production or urea production. However, the amount of urea recycled in ruminants is in much larger proportions compared to non-ruminants, which emphasizes the importance of urea recycling in ruminants (Lapierre and Lobley, 2001). Next to reducing feed costs (due to the lower dietary N contents required), there are three important reasons to obtain a good and efficient urea recycling in ruminants (Huntington and Archibeque, 1999): Maximization of the microbial functioning in the rumen; Optimization of the amino acid supply to the host ruminant improvements of adaptation; Minimization of the negative effects of nitrogen excretion into the environment. Maximization of microbial functioning In ruminants, synthesis of urea by the liver can exceed apparent digestible N. This would result in a negative N balance (even at high intakes) if no salvage mechanism existed to recover some of this N (Lapierre and Lobley, 2001). Recycling of urea synthesized in the liver can provide a substantial contribution to available N for the gut. Lapierre and Lobley (2001) summarized that this can increase the digestible N inflow from 43 to 85% in growing steers, 50 to 60% in dairy cows and 86 to 130% in growing sheep. Moreover, in veal calves shifts the major origin of absorbable amino acids in the small intestine after weaning from milk protein to microbial protein (Obitsu and Taniguchi, 2009). With this, it is important to realize that a higher level of urea recycling results in a higher production of microbial protein. This protein source will be largely used for anabolic uses and performance which will result, on the long term, in improved production efficiency (Lapierre and Lobley, 200 1). What urea-N recycling does is to increase N transfers through the body to convert more of the N into anabolic form and thus acts as a conservation mechanism. Therefore, the combined inflows of dietary N and urea GER can be considered analogous to protein turnover within the body, where the anabolic and catabolic processes of synthesis and degradation greatly exceed inputs (intake) and outputs (oxidation and gain). This is believed to provide an overall plasticity to allow rapid response to any challenges or changes in metabolic status. Optimization of amino acid supply adaptation As a consequence of the salvage mechanism to recover some N, nitrogen and urea recycling in ruminants are important regarding the adaptation to different environmental (living) circumstances but mainly to nutritional conditions. Examples are periods of dietary protein deficiency or an asynchronous supply of carbohydrates and proteins (Reynolds and Kristensen, 2008). Ammonia and microbial protein produced in the gut and urea synthesized in the liver are major components in N-recycling transactions (Obitsu and Taniguchi, 2009). An increase in the total urea flux, caused by the return to the ornithine cycle from the gut entry, is considered to serve as a labile N pool in the whole body to permit metabolic plasticity under a variety of physiological (productive), environmental and nutritional conditions (Obitsu and Taniguchi, 2009; Lapierre and Lobley, 2001). Therefore, ruminant species have different characteristics of their urea recycling due to different living conditions varying from tropical conditions with poor quality feed to intensive systems in temperate/cold conditions with high quality feed. High ambient temperatures seem to increase urea production but reduce urea gut entry (Obitsu and Taniguchi, 2009). Minimization of N excretion into the environment Finally, a more efficient urea recycling in ruminants results in a less urea-N excretion in the urine. This is will minimize the negative effects of nitrogen excretion into the environment (Huntington and Archibeque, 1999).

Nuclear advancements after the manhattan project Essay examples -- ess

Nuclear Advancements After the Manhattan Project   Ã‚  Ã‚  Ã‚  Ã‚  When the first atomic bomb was detonated in Alamogordo New Mexico on June 16, 1945, all the scientists involved in the Manhattan Project understood the great destructive power of radio-active isotopes. Although the atomic bomb was a very destructive force our world would not be as good without it. Because of the government funding involved in the project coupled with the need for an atom bomb, much research that otherwise may not have occurred took place in the US. The Manhattan project opened the door to nuclear advancements and applications.   Ã‚  Ã‚  Ã‚  Ã‚  After World War II atomic research escalated into a frenzy. Many countries were trying to duplicate what America had done. The great arms race had begun. Although these countries knew the destructive power of the atom, they did not fully understand its more peace-full side, a side which helps us today with so much. The atom is used for many things in today’s world. For example nuclear power plants are a much cheaper way of creating electricity. However, not only are they cheaper but they also help conserve the earth’s resources. Instead of burning millions of metric tons of coal in a year and polluting the air with harmful carbons, nuclear plants use fuel rods as their energy. These rods heat water, create steam, and generate electricity, while not giving off any harmful gases. Atoms and radiation have many applications in agr...

Creating Tension in An Inspector Calls Essay -- An Inspector Calls J,B

Creating Tension in An Inspector Calls An inspector calls is a play written by the author J.B. Priestley. The play is set in the industrial city of Brumley in the North Midlands, in the year of 1912. Act one begins in the family home of the Birling's, at the celebration of the engagement of Mr Birling's daughter. The Birling family at first impression are seen to the audience as a wonderful, prosperous family who live in luxury life style in a big lavish home with a high social status. Arthur Birling is the father of the family; he is a heavy looking, rather portentous man in his middle fifties, with fairly easy manners. He is shown to be self-centred, arrogant and someone who believes that he is always right, he also has a lot to say - thought by many as too much. He is portrayed to the audience as being a selfish man, this is shown in many ways through out the play, but the main factor shown is that he was Lord Mayor of the town a few years back and takes this as an advantage to gain self respect from others by using his former community stature to increase his present stature of the manufacturer of the Birling family business. His wife Sybil is about fifty, she is a rather cold woman and her husband's social superior. She has been for the past few years and currently still is the chairwoman, for the town's unemployment charity, it is she who decides which women will receive the unemployment benefit and if their reasons are applicable. She takes this job very seriously and believes it gives her a warrant to be a superior of the town, a woman who classes herself as a very high class in the hierarchy above anyone else. The daughter of the family is the very attractive and pretty Sheila, .. ... challenges the characters in the play. The big question from the author is are we morally blind to the suffering of the poor and are we aware that much of the pleasure we get from life comes from the exploitation of the poor. At the end of the play things turn out to become very eerie as of the call to Mr Birling, which confuses absolutely all of the characters. J.B. Priestley uses inspector Goole as a catalyst towards the Birling family, he is meant as a dramatic device deliberately used by the author to explore his ideas. This is meant to make the family come to a realisation of that poorer people than themselves are actually people with true feelings, and the telephone call at the end warning them that a inspector is about to arrive with questions as to a suicide will reveal weather they have learnt anything about the poorer than themselves.

Report on Consumer Behavior of Soft Drinks Essay

Need for the study With the economic liberalization in India a number of global companies have been coming forward to invest in India and tapping perhaps and world’s biggest growing market. As the floodgates have been opened up for Multinational Companies, the global giant Coca-cola also decided to make an entry into the Indian market. In India, the per capita consumption of soft drinks is at rock bottom level even less than our neighboring countries Pakistan and Bangladesh, where it is four times as much. The last summer was particularly sweltering one, with temperatures hitting the high 40’s in some places yet; bottles were disappearing from shelves faster than they could be replaced. In the peak season, they found themselves short of capacity and having to turn around their trucks faster and faster to slake the greater Indian thirst. With growth rates zooming into the double digits, bottlers have been propelled into expanding capacities. With their big-time plans, the multinationals have changed the face of this business, long dominated by small-time businessmen. If demand continues to increase annually at an average of 20 percent, then volumes could reach one billion cases within ten years. 4 These arc ambitious targets and to reach them the cola makers will have to build capacity, infrastructure, make their bottlers more available and more affordable. There are 5. 00,000 retailers stocking soft drinks in India. Also, soft drinks which retail at any where between Rs. 9. 00 and Rs. 12. 00 are expensive when measured against purchasing power. As they concoct their strategies, keeping an eye on each other all the time, ultimately there’s only one guy they have to watch out for, who will determine their fortunes: the consumer. The real race to quench his thirst has just begun 5 Objectives of the studyTo study about the consumer preference with regard to soft drink To study about the consumer perception with regard Coca — Cola To understand the Promotional Strategies To find out the medium which is most effective in reaching the consumers? 6 Research methodology Data will be collected from a sample size 1000 and distributed over different areas by using simple Random Sampling. Random Sampling consists of 1. Demographic Segmentation 2. Sociocultural Segmentation 3. Use-Related Segmentation 4. Use-Situation Segmentation Analysis 1. Data Analysis is done both qualitatively and quantitatively. 2. The analysis is presented pictographically using bar graphs The period of the study is past one year 7 Scope of the study The new economic policies of the Govt. of India adopted in the mid eighties were given further impetus by the early nineties. The Indian market has undergone considerable changed as a direct consequence of many of these policies and soft drink industry is no exception to this. Keeping the above – mentioned perspective in the background, the researcher has selected soft drink market, since the marketing task his became more challenging and intensive competition has opened up new vistas. Companies are evolving marketing strategies by studying the demands of the market place increasingly penetrating into appropriate market segments introducing differentiated products to improve their market share. The soft drink market has achieved an accelerated growth in the past decade. Soft drinks include ail types of non – alcohol carbonated flavored or otherwise sweetened beverages. The entry of Pepsi and the reentry of Coca – Cola in the India market arc inevitably facing stiff competition but the ultimate winner is customer/consumer. This has led the researcher to study me perception of consumers towards different brands of soft drinks and to gauge out the 8 promotional strategic being adopted by the marketers to lure promiscuous buyers and win a larger share in the markets.