Why the Makah Indians Hunt Whales Essay -- essays research papers fc

Why the Makah Indians course huntsWhales provide us with the food for our bodies, bones for our tools and implements and spirits for our souls. We havent hunted the whale for 70 years but have hunted them in our hearts and in our minds. Whales are a central focus of our culture today as they have been from the beginning of time.This has been a tradition of the Makah Indians for more than 2000 years. They had to stop in 1926 due to the scarcity of gray whales. But their abundance now makes it possible to tot their ancient practice of the hunt. They have had an intensification of interest in there own history and culture since the archeological dig at their village of Ozette in 1970, which uncover thousands of artifacts bearing witness to their whaling tradition. Whaling and whales have remained central to Makah culture. They are in their songs, dances, designs, and basketry. Their social structure is based on traditional whaling families. The conduct of a whale hunt requires ritu als and ceremonies, which are deeply spiritual. And they believe hunting imposes a purpose and a discipline, which they believe, will benefit their entire community, especially the young, whom the Makahs believe to be suffering from pretermit of self-discipline and pride.Why the Makahs have they right to hunt gray whalesBefore entering into negotiations with the Makah for cessions of their extensive lands on the Olympic peninsula in 1855, the United States government was amply aware that the Makahs lived primarily on whale, seal and fish. When the United States Territorial Governor, Isaac Stevens, arrived at Neah bay in December of 1855 to enter into negotiations with the Makah leaders, he was met with strong declarations from them that in transform for ceding Makah lands to the United States they would be allowed to hunt whale. They demanded guarantees of their rights on the ocean and specifically, of the right to take whale. The treaty minutes show Governor Stevens saying to th e Makahs The Great begin knows what whalers you are--- how you go far to sea to take whale. Far from wanting to stop you, he will help you sending implements and barrels to try the oil. He went on to promise U.S. assistance in promoting Makah whaling commerce. He then presented a treaty containing the specific guarantee of the United States securing the right of the Makahs to contin... ...hey should rise to a higher aim of culture by not whaling. Whether or not you like what they are doing or not you should respect their culture and their traditions. The Makahs are just trying to watch over their culture alive.Bibliography Makah Indians may become pirate whaling nation. www.eye.net/news/enviro/1995/env0803.htmWhales die, a culture lives. www.seattle-times.com/extra/browse/html/altwhal_101396.htmlAn open letter to the public from the President of the Makah Whaling Commission. www.Conbio.rice.edu/nae/docs/makaheditorial.html Makah whaling questions and answers. www.makah.com/whal es.htm Edsanders.com governing The new bigots. www.edwanders.com/pol.bigots.htmTreaty of Neah Bay, 1855. www.nwifc.wa.gov/ kinspersons/treaties/neahbay.htm U.S. Indians plea to kill whale. www.whale.wheelock.edu/archives/whalenet96/0247.htmlMakah management plan for the Makah treaty Gray whale hunting for the years 1998 - 2002. www.nwifc.wa.gov/whaling/whaleplan.htmlHow this happened the Treaty. www.seashepherd.org/wh/us/mktreaty.htmlIndian tribe gets OK to resume whaling. www.japan.cnn.com/earth/9710/23/whales.indian.tribe/index.html

The United States Lends Credibility to the International Criminal Court

The global crook Court (ICC), created in 1998 (Thayer and Ibryamova 2010), is responsible for investigating and prosecuting the just about extreme cases, including crimes against humanity, aggressive crimes, warfare crimes, and genocide. The credibility of this institution, however, has been compromised due to the united States revocation of support and membership. Initially it is important to recognize the arguments against the United States becoming a member state of the ICC and what precipitated the U.S. withdrawing its signature from the register that instituted the Court. Once this has been established, addressing and refuting these objections will develop the arguments in favor of ICC membership. Finally, this analysis will lead to proving how the United States becoming a member state will make up the effectiveness and integrity of the International Criminal Court.One opposing standpoint to the union of the United States and the International Criminal Court is the concer n of sovereignty. Those who support the United States decision to revoke its signature from the Rome Statute argue that by joining the ICC, Americas sovereignty would be threatened, for the country would be postulate to answer to a higher court. In accordance with this, many on the opposition believe it is necessary to create legislation that protects Americans from the ICC and allows the U.S. to retain its sovereignty. Consequently, the international confederation has expressed outrage in the United States actions to combat the International Criminal Courts authority. As a world leader with one of the most sophisticated and respected judicial systems, these types of actions present the U.S. as appearing indifferent to the plight of human rights violations... ...s in International Relations (New York Longman).Elsea, Jennifer (2006), U.S. Policy Regarding the International Criminal Court, in CRS Report for Congess (Washington D.C. Library of Congress), 4.Bogdan, Attila (2008), The United States and the International Criminal Court Avoiding Jurisdiction Through Bilateral Agreements in Reliance on Article 98, International Criminal Law Review, 8(1-2), 5.Barnett, Laura (2008), The International Criminal Court History and Role, Library of Parliament, 2(11), 12.Chicago Council on Global Affairs (2010), Constrained Internationalism Adapting to New Realities, http//www.amicc.org/docs/Chicago_Council_Global_Views_2010.pdf, accessed 9 April 2012.American Non-Governmental Organizations Coalition for the International Criminal Court (2012), US and ICC Info, http//www.amicc.org/info, accessed 9 April 2012.

Relationships Essay -- essays research papers

How have three texts you have studied call downd your understanding of relationships? Refer to maestro and two other texts of your choosing?Relationships are a entangled part of todays society and affect all areas. All relationships are different, and they influence the decisions made by people and others around them. The three texts Maestro by Peter Goldsworthy, Dead Poets Society directed by Peter Weir and Goodnight Mr Tom by Michelle Magorian all call down the understanding of relationships.These three texts, all represent various types of relationships, are all presented in various ways. The main relationship presented in Maestro involves the unlikely friendship developed between a teacher (Keller) and his student (Paul). The main relationship in Goodnight Mr Tom is rather similar and involves the relationship between an elderly man (Tom) and an evacuee he was forced to take on- a young boy (Willie). Finally the main relationship exposed in Dead Poets Society is between a t eacher (John Keating) and his pupils including Neil and Todd. All of these relationships in these texts enhance ones understanding of relationships by techniques used. Maestros unique technique, is not only the use of foremost person, but how the whole story is a combination of flashbacks and memories by the narrator Paul of when he was only a child. From this perspective, the narrator reflects back on this enchanted period of childhood and adolescence. His relationship with Keller is very frozen at first, and we know this is misleading through the first line when Paul quotes First Impressions? Misleading, of course. As always. The first chapter is about Paul and Keller, and how they do not get along. Through the first line, we know that this is a faux impression of their relationship and that it will improve. This line that Paul recites, generally describes all relationships. They are false on first impressions, as the person is not familiar to you. Goodnight Mr Tom has a tradit ional layout, with chronological chapters, and written in third person. When Tom first meets Willie, it is an awkward experience for Tom, and a f right onening experience for Willie as to Willie Mr Tom was a towering giant with skin like coarse, wrinkled brown writing and a voice like thunder. However as one continues through the book it is recognized that William Beech and his relationship with Mr.... ...es, moreover, he truly weighs that he is not able to write poetry. However, John Keating neither gives him an "F" nor lets him sit down however makes Todd believe in himself. He says "Mr. Anderson thinks that everything inside of him is worthless and embarrassing, isnt that right Todd, isnt that your worst fear? Well, I think youre wrong, I think you have something inside of you that is worth a great deal." Saying this was enough to make Todd believe that he is just as any other students of his class is able to write a poem. When individuals experience success, t hey grow in self-confidence and as their self-assertion grows, they will feel more comfortable to face new challenges. Weir tries to convey that sometimes to achieve that confidence, a mentor is required, someone who can bring you up when you are down.The novels Maestro by Peter Goldsworthy, Goodnight Mr Tom by Michelle Magorian and Dead Poets Society directed by Peter Weir all convey various messages to enhance the understanding of relationships. Through the use of various techniques such as characterization, themes, and music, these texts emphasize the importance and value of relationships.

themes of cervantes don quixote Essay -- essays research papers

Themes of Cervantes Don QuixoteMiguel de Cervantes greatest work, The Ingenious Gentleman, Don Quixote DeLa Mancha, is a unique book of multiple dimensions. From the moment of its creation, it has amused readers, and its influence has vastly elongated in literature throughout the world. Don Quixote is a county gentleman disillusioned by his reading of chivalric romances, who rides forth to defend the oppressed and to right wrongs. Cervantes presented the knight-errant so vividly that many languages have borrowed the name of the hero as the common term to designate a person inspired by magnificent and aerial ideals.Cervantes theme throughout the novel is consistent and straightforward. Despite the lengthy digressions and numerous episodic adventures, the theme of the novel is clear- the values of the Golden Age have been doomed over the centuries and must be restored for the good of society. Before the fall of man when the earth was still a paradise, Don Quixote explained to some g oatherds, all things were held in common, and to constitute mans daily sustenance no labor was required of any man save to reach forth his hand and take it from the sturdy oaks that stood liberally inviting him with their odoriferous and seasoned fruit (134), making it needless to steal, cheat or lie. He went on, fraud, deceit, malice had not yet come to mingle with truth and plain-speaking. Because the world is no longer in such a state, however, the order of knigh...

Ozone :: essays research papers fc

OzoneTriatomic oxygen, O3, is most commonly known as ozone. It has aresonance structure, and passel be drawn in two different waysO=O-O-O=OIt is a bluish, explosive gas at room temperature, and has a boil pointof -119C. It has a melting point of -193C, and is a blue liquid. Itscritical temperature and pressure are -12.1C and 53.8 atm, respectively. Ithas a pleasant odor in concentrations of less(prenominal) than 2 ppm, and is irritating andinjurious in high concentrations. The density of ozone gas is 2.144 g/L, andthe density of ozone as a liquid is 1.614 g/mL. It is extremely unstable, andsolutions containing ozone inflate upon warming. It is found in varyingproportions on Earth, but it is about 0.05 ppm at sea level.Ozone absorbs harmful ultraviolet radiation in the upper atmosphere, andprotects humans from fight cancer. But ozone is also the main ingredient of smog,and causes serious health effects and forest and crop damage in the loweratmosphere. Ozone is formed through th e chemical reaction of volatile ingrainedcompounds and nitrogen dioxide, in the atmosphere, in the presence of sunlight.This reaction is called a photochemical reaction, because sunlight is required.The product is known as smog. The ill-famed brownish color of smog is due tonitrogen dioxide of the mixture. Increased temperature stimulate the reaction,which is why ozone conditions are worse in the summer. It is an oxidant,meaning it takes electrons away from other molecules, and disrupts rougestructures in cells by starting chain reactions.Ozone is a serious national problem. Half of the largest urban areas inthe United States exceed the ozone standards. The worst regions in the USinclude California and the Texas Gulf coast, and the northeast and the Chicago-Milwaukee area during the summer. The ozone condition varies from year to year,as the temperature and weather fluctuate. This fluctuation also occursthroughout the day, as emissions from morning business builds up, the level s rise.Ozone emissions come from many things, such as automobiles, gas stations, powerplants, dry cleaners, paint shops, chemical manufacturing pants, oil refineries,and other business that release volatile organic compounds.The health effects of ozone are chest pain, coughing, wheezing, lung andnasal congestion, labored breathing, sore throat, nausea, rapid breathing, andeye and nose irritation. The symptoms occur when the levels of ozone are onlyslightly higher than the legal standard. Living in San Diego during myelementary school year, I personally felt the effects of ozone the tightness ofthe chest, wheezing, and labored breathing on certain hot, humid days.

Mass Hesteria in Massachusetts (Again) :: Exploratory Essays Research Papers

Mass Hesteria in Massachusetts (Again)In 1986, a Massachusetts day-care worker named Gerald Amirault was convicted of depend upon crimes against children -- crimes so hideous they near defied description. Also convicted were his mother, Violet, who owned the Fells Acres Day School, and his sister, Cheryl, who also worked there. Yesterday, after 17 years behind bars, Mr. Amirault was finally granted parole. Soon he will be a free man again.Of all the miscarriages of justice committed during the era of hysteria over child sex abuse, the Amirault case is by far the worst. The licence that convicted him was preposterous. The methods used to browbeat tiny tots into producing it have been thoroughly discredited. His innocence has been obvious for years. Yet a succession of prosecutors, judges and state governors (to say nothing of the media) did their opera hat to keep him rotting.Fells Acres was started by Geralds mother, who, over 20 years, built it into a solid family business. Thou sands of pre-school children passed through its doors. Gerald, a soft-spoken, gentle man, was good with the kids. He was a hubby and father himself.But there was a new social panic in the air. Across North America, day-care workers were being accused of mass child sex abuse. Social workers sensed a cause, and ambitious prosecutors sensed an opportunity. The children, badgered to come up with lurid tales, obliged. Sympathetic juries were exhorted to believe the children. Hundreds of preschools closed many people went to prison before their sentences were overturned.The Amirault familys troubles began when a four-year-old boy wet his pants. Gerald cleaned him up, gave him fresh pants, and sent his wet underwear home in a plastic bag. Several months later, the boys mother, whose marriage was falling apart, phoned a child-abuse hotline and complained that Gerald had taken her son into a secret room and molested him. Two days before his third child was born, Gerald was arrested on rape charges.An usual sequence of events ensued. law and social workers came and handed out a laundry list of abuse symptoms to the anxious parents of every child in the school. Then they began asking leading questions of the kids, and offering rewards for the right answers. Soon they had identified no fewer than 19 victims, who had, they said, been raped with broomsticks and forced to drink urine. The children testified that Violet cut the leg off a squirrel and laced a naked boy to a tree in front of the school while teachers and children watched.

Mass Hesteria in Massachusetts (Again) :: Exploratory Essays Research Papers

Mass Hesteria in Massachusetts (Again)In 1986, a Massachusetts day-care worker named Gerald Amirault was convicted of sex crimes against children -- crimes so hideous they almost defied description. Also convicted were his mother, Violet, who owned the Fells farming Day School, and his sister, Cheryl, who also worked at that place. Yesterday, after 17 years behind bars, Mr. Amirault was finally granted parole. Soon he will be a free human being again.Of all the miscarriages of justice committed during the era of hysteria over child sex abuse, the Amirault case is by far the worst. The evidence that convicted him was preposterous. The methods used to browbeat bantam tots into producing it have been thoroughly discredited. His innocence has been obvious for years. Yet a succession of prosecutors, judges and state governors (to say nothing of the media) did their best to keep him rotting.Fells Acres was started by Geralds mother, who, over 20 years, built it into a solid family busi ness. Thousands of pre-school children passed through its doors. Gerald, a soft-spoken, gentle man, was good with the kids. He was a husband and father himself.But there was a new social panic in the air. Across North America, day-care workers were being accused of mass child sex abuse. Social workers sensed a cause, and ambitious prosecutors sensed an opportunity. The children, badgered to come up with lurid tales, obliged. Sympathetic juries were exhorted to believe the children. Hundreds of preschools closed many people went to prison before their sentences were overturned.The Amirault familys troubles began when a four-year-old boy prankish his pants. Gerald cleaned him up, gave him fresh pants, and sent his wet underwear home in a plastic bag. Several months later, the boys mother, whose marriage was falling apart, phoned a child-abuse hotline and complained that Gerald had taken her son into a secret room and molested him. Two days before his third child was born, Gerald was arrested on rape charges.An usual sequence of events ensued. Police and social workers came and handed come forth a laundry list of abuse symptoms to the anxious parents of every child in the school. Then they began asking leading questions of the kids, and offering rewards for the right answers. Soon they had determine no fewer than 19 victims, who had, they said, been raped with broomsticks and forced to drink urine. The children testified that Violet cut the leg off a squirrel and tied a naked boy to a tree in front of the school while teachers and children watched.

Marketing and Catering Services

Company Background SIDAH CATERING SERVICES has been effected on 25 January 2003. The company was established to carry out the work of supplying cooked food, drinking water, food, raw, wet, dry, and Catering Services. CATERING SERVICES SIDAH registered with the Ministry of Finance Malaysia in 080100 (beverage), 080200 (wet raw food), 080300 (dried raw food), 0804000 (canned / bottled / sachet), 080501 (Islamic cooked food) .CATERING SERVICES SIDAH have trust and strength ION develop businesses in the future with the success obtained and are being or have been performing proceeds work on Vision schooltime Cafeteria USJ, Subang Jaya, Cafeteria Pharmaniaga, National School Cafeteria Sek. 7, Religious School Cafeteria Sec. 3, Diner School Setia Alam, Restaurant Sidah and some premises in other institutions. The company also undertakes catering service involving several government departments and private organizations. Vision and misson Vision Mision The Fundamental to our approach is our commitment to provide the most effective solution to the people.And it is easy as 123 To become the most effective Services solution To provide a cost Reasonable and Quality Services solution to the club To provide a multi-featured professional way at a reasonable price to fulfill the satisfaction of the society needs. Strengths and weaknesses are internal factors. For example A strength for a business could be a new, innovative product or service location of your business quality processes and procedures any other conniption of your business that adds value to your product or service. A weakness could be lack of marketing expertise location of your business poor quality goods or services damaged reputation Opportunities and threats are external factors. For example An opportunity could be a developing market such as the Internet. mergers, joint ventures or strategic alliances moving into new market segments that offer improved profits a new international market a market vacat ed by an toothless competitor A threat could be a new competitor price wars with competitors a competitor has a new, innovative product or service competitors have superior access to channels of distribution taxation is introduced on your product or service

Statement of Purpose Computer Science

Your 1st motility would be why would this guy want to do MS in calculating machine Science? I was first introduced to electronic computer when my brother brought me a lap squeeze. Like all kids, my first application was a game. My 1st question was how did this actually bestow? I was very fascinated by the graphics and how easily the estimator understood my moves. I never k impudently the man sitting prepareation the screen is nothing but just a some lines of code. This fascination and curiosity led me to take computers throughout my career.First I learnt basics in gamey school then I took up 4 geezerhood under receive degree and now I want to pursue masters to research my childishness dream What is actually behind the computers? I always had a liking towards mathematics be it getting 96% in 10th standard or getting A+ during 1st year of under graduation. I grew more and more fond for mathematics which in turn reflected in my analytical decisions and argument skills. I k i mpertinent I had to choose computers for my undergraduate degree. I got into xyz college which is among the top ranked institutes for locomotive engineering in India.The courses helped me gain a strong background in the fundamentals of Information Science. These were aptly complemented by the laboratory courses. The challenging assignments that were a berth of the laboratory courses helped me to develop the required technical and programming skills. I also started fetching part in extracurricular activities and organized technical events, which cause helped me develop team spirit and good leadership qualities in me. As being part of these great events, taught me to act with people and taking decisions. As a part of my final year thesis project, in a team of 2, I reinforced a Wikipedia Search Engine.We noticed this project on the abc University Computer Science entanglementsite and were very intrigued by it. We decided to test our knowledge and took up this challenge. The proj ect was aimed at building a search engine which would semantically search the Wikipedia and display the links to the Wiki pages which are closely related to the query give by a user. The search engine would take a phrase from the user as stimulant drug, go to the related specific Wikipedia page, extract all the upcountry links and based on the number of count of the input phrase, it would populate the search page with links in their decreasing order of their score.This project gave me fleshy knowledge and expertise on Java and database concepts. In the tertiary year, I got an opportunity to build a website for Department of Environmental Science. It was a great information endure as I got exposure to many web technology tools and gained expertize in JavaScript, . NET, CSS. Further studies were always a priority for me but it was my belief that I must gather some valuable treat view in order to gain a larger perspective of the industry. In keeping with this theme I joined Mi nd Tree. I got trained in .NET technology. When I started working on the project, I realized the difference between course work during 4 years of college and the hands-on knowledge and skills required to make headway in the corporate world. I worked at Mindtree for 10 months and thereafter I got an opportunity to work for McAfee, the world pioneer in network and security. My work experience turned out to be extremely enriching for me on a host of levels. The amount of thought process which goes into building a product is tremendous. Working at pqr and fgh were very different experience.Former has helped me in sharpening my research skills whereas latter has inculcated team spirit and the capability to interact and work with both colleagues and seniors in a proactive manner. It has helped me in accepting the challenges involved to expertise new domain and new technology, getting familiarized to new concepts and has developed a sense of professionalism in me. In my grey-haired com pany, I was a developer working on . Net technologies and database whereas in my current company Im working as a quality confidence engineer.I think, after experiencing corporate world and knowing my strengths, it is the right time to continue my studies to become a pioneer in my field of interest. I strongly recall that the research oriented graduate studies would help gain in-depth knowledge in the field of computer science and thus help me scale up to new heights in my professional career. I am confident that the higher education volition give me the desired push towards a career in research and an opportunity to do well in my chosen career. I found your University to be one of the best Universities to pursue research oriented graduate studies.I am eager to work under the guidance of the distinguished faculty members of the University. I found the Department of Computer Science website a very reformative source of the information. I have been able to get good idea about the c ourses offered at the University and I feel that these courses and research work would help me legislate my goals. I am confined that I possess the requisite background and intellectual ability and a high level of personal motivation that testament enable me to successfully complete the research work and courses I undertake.Statement of Purpose Computer ScienceYour 1st question would be why would this guy want to do MS in Computer Science? I was first introduced to Computer when my brother brought me a laptop. Like all kids, my first application was a game. My 1st question was how did this actually work? I was very fascinated by the graphics and how easily the computer understood my moves. I never knew the man sitting behind the screen is nothing but just a few lines of code. This fascination and curiosity led me to take computers throughout my career.First I learnt basics in high school then I took up 4 years undergraduate degree and now I want to pursue masters to research my ch ildhood dream What is actually behind the computers? I always had a liking towards mathematics be it getting 96% in 10th standard or getting A+ during 1st year of under graduation. I grew more and more fond for mathematics which in turn reflected in my analytical decisions and reasoning skills. I knew I had to choose computers for my undergraduate degree. I got into xyz college which is among the top ranked institutes for engineering in India.The courses helped me gain a strong background in the fundamentals of Information Science. These were aptly complemented by the laboratory courses. The challenging assignments that were a part of the laboratory courses helped me to develop the required technical and programming skills. I also started taking part in extracurricular activities and organized technical events, which have helped me develop team spirit and good leadership qualities in me. As being part of these great events, taught me to interact with people and taking decisions. As a part of my final year thesis project, in a team of 2, I built a Wikipedia Search Engine.We noticed this project on the abc University Computer Science website and were very intrigued by it. We decided to test our knowledge and took up this challenge. The project was aimed at building a search engine which would semantically search the Wikipedia and display the links to the Wiki pages which are closely related to the query given by a user. The search engine would take a phrase from the user as input, go to the related specific Wikipedia page, extract all the inner links and based on the number of count of the input phrase, it would populate the search page with links in their decreasing order of their score.This project gave me profound knowledge and expertise on Java and database concepts. In the third year, I got an opportunity to build a website for Department of Environmental Science. It was a great learning experience as I got exposure to many web technology tools and gained e xpertize in JavaScript, . NET, CSS. Further studies were always a priority for me but it was my belief that I must gather some valuable work experience in order to gain a larger perspective of the industry. In keeping with this idea I joined Mind Tree. I got trained in .NET technology. When I started working on the project, I realized the difference between course work during 4 years of college and the hands-on knowledge and skills required to succeed in the corporate world. I worked at Mindtree for 10 months and thereafter I got an opportunity to work for McAfee, the world pioneer in network and security. My work experience turned out to be extremely enriching for me on a host of levels. The amount of thought process which goes into building a product is tremendous. Working at pqr and fgh were very different experience.Former has helped me in sharpening my research skills whereas latter has inculcated team spirit and the ability to interact and work with both colleagues and seniors in a proactive manner. It has helped me in accepting the challenges involved to expertise new domain and new technology, getting familiarized to new concepts and has developed a sense of professionalism in me. In my old company, I was a developer working on . Net technologies and database whereas in my current company Im working as a quality assurance engineer.I think, after experiencing corporate world and knowing my strengths, it is the right time to continue my studies to become a pioneer in my field of interest. I strongly believe that the research oriented graduate studies would help gain in-depth knowledge in the field of computer science and thus help me scale up to new heights in my professional career. I am confident that the higher education will give me the desired push towards a career in research and an opportunity to do well in my chosen career. I found your University to be one of the best Universities to pursue research oriented graduate studies.I am eager to work u nder the guidance of the distinguished faculty members of the University. I found the Department of Computer Science website a very helpful source of the information. I have been able to get good idea about the courses offered at the University and I feel that these courses and research work would help me reach my goals. I am confined that I possess the requisite background and intellectual ability and a high level of personal motivation that will enable me to successfully complete the research work and courses I undertake.

Darkness at Noon Revision Notes Essay

Why does Nikolai Rubashov confess to crimes against the revolution that he has non committed? What are the policy-making options open to Rubashov succeeding(a) his arrest? Which option does he choose? Are the implications of the political argument in Arthur Koesters sinfulness at Noon anti-revolutionary or me believe anti-Stalinist? Is Darkness at Noon an attempt to explain why the Russian Revolution in particular failed or is it an attempt to explain why all revolutions that rely on violent means to achieve their abrogates must fail? What is the central political argument of Arthur Koestlers Darkness at Noon? What are the political implications of his argument? Outline the most important differences in the political mentality of Rubashovs interrogators- Ivanov and Gletkin?What political options are open to Rubashov after he is arrested? Following Rubashovs arrest Ivanov gave the option of going through a public footrace by confessing to certain act ass, or having a private ad ministrative trial. Public trial* This could lead to the discrediting and weakening of the ideology * Rubashov held a high position within the ships company, and for him to be seen as a dissident would sire stirred other revolutionaries * Would have made it more difficult for the party to discredit his views if Rubashov did not publically denounce himself * Doesnt serve the revolution* Preserves his own honour in some ways but is of no use to the greater good Confess * Rubashov surrenders in order to serve the revolution and the party * Although he was not guilty of anything, he cannot find any reason in his own mind not to capitulate. Rubashov has been a creature of the party for his whole life, and now the party demands that he should confess * Justice and objective truth have ceased to have any meaning for him * He feels superior to his Czarist officer who inhabits the next cell, masking the differences in thought processes from a person ingrained with the party ideology versu s the bourgeois angle who would uphold his honour* The officer believes that honour is about doing what you approximate is right, an individualist perspective, where as Rubashov contends that to uphold the honour of the regime/revolution is more honourable. Ideology dictates the actions of all players in the regime citizen and state To serve the revolution, Rubashov finds it necessary to capitulate serves the greater good it is better to confess to crimes not committed than to risk the reputation of the revolution for his own honour grammatical fiction there is no I. This is a demonstration of the corruption of revolutions enacted through violent means. The means dont justify the ends when the citizens are being overlooked the revolution is supposed to act for the good of the people, but the ideology has become corrupted to serve the good of itself and its leader. Outline the most important differences in the political mentality of Rubashovs interrogators- Ivanov and Gletkin?I vanov * He lived before the revolution, and was an intellectual who helped bring about and serve the revolution * He is not a man of violence would prefer to persuade Rubashov rather than bother him. Coercion is a last resort for him, but if it is necessary, he believes that the ends do justify the means.Gletkin * Gletkin is of the second generation of the revolution. He comes from a peasant background, is not an intellectual. Rubashov thinks of him as little more than a violent thug. * His political views are therefore those of the party, he accepts what is force fed to him without thinking critically about it. * He is a man of violence. He wants to beat and torture Rubashov to obtain his confession. Therefore he doesnt believe in the idea of persuasion. However this does show that he believes the end justifies the means. * Gletkin is the culmination of what Koestler argues went wrong with the revolution he represents totalitarian thought, and he is the kind of individual that i t produces. * born without an umbilical cord

An Adventure in Space Summary 2

The mission was carried out successfully and I was on my way back to earth with my friends. Suddenly, an unidentified flying intention appeared and it somehow forced our spacecraft to land on another planet. On the planet, a very strange looking creature met us. This creature took my crew and me to externalize its master. I saw another alien sitting on a very high throne. That must be their master. It wore a crown and looked like altogether the strange looking creatures in the room but its head was very much bigger.All the aliens had four eyes, two heads and six legs. They had a white corpse and no hair. The strange unknown planet looked like a prison, no worst a dungeon. There was a very high w all(prenominal) all around the planet. It had many buildings and everywhere you went, you could hear the wailing sounds coming from small cells. We were scared but they gave us some food, which smelt like rotten fish. The taste was so strong that we had to hold our breath in order not t o faint. No one dared to touch the food.The next day, we were given a long distinguish of things to do but they were in a language that we could not understand at all. They whipped us and put us in a small cell. after(prenominal) that, they conducted experiments on us. A few of us died but the rest of us who survived were put back into the cell. One day, the aliens who brought us to our cell forgot to lock the door so we escaped through the door. Soon we boarded our own spaceship and flew back to earth. We had a horrifying experience but no one believed us After this, I never dared to go into space ever again.

Сompare and contrast the way nature is represented in the following Romantic poem and extract from a Romantic poem

Percy Bysshe Shelleys Mont Blanc and lines 452-542 from take for Sixth of The Prelude by William Wordsworth (Romantic Writings An Anthology, pp.329-32 and pp.133-5 respectively)Both literary texts that we will be dealing with in this essay, Percy Bysshe Shelleys Mont Blanc and an extract from Book 6 of The Prelude by William Wordsworth belong temporally to the Romantic Period (1780-1830), with the former having been scripted in 1816, and the latter screwd in 1805, although it was not published until 1926. Wordsworth belongs to the first generation of Romantic writers, whose Romantic literature was wartime literature.Thus he had lived through the Revolutionary geological period and had also witnessed the aftermath of it the dissipation in a long war. Despite his initial sympathy towards the early ideas of the Revolution concerning man and human liberties, he came to leave them, turning from a fervent progressist into a resigned conservatist. He began to argue against the received idea of poetical language as a refined mode of suaveness available only to those with an education in previous literary models, employing the language of men.The second generation, however, in which Shelley is included, belong to the post-war period, and having lived neither through the Revolution itself nor the reaction, they saw this remove of view as a betrayal. Shelleys writing can be characterized as a continuous rebellion aiming at the establishment of the reign of love and exemption in human society. Mont Blanc constitutes an impressive statement of his belief in a benevolent force in Nature and of moral activity in man. Likewise, Wordsworths Book 6 from The Prelude, entitled Cambridge and the Alps, aims at charting the growth of a poets mind, with particular emphasis on the importance of Nature, which is always a key notion in his ism and poetry.Having given this background, we will start comparing and contrasting the way Nature is represented in the two writings with reference to their characteristics in terms of poetic form and language.Mont BlancMont Blanc is a 144-line ode composed during the writers journey to Chamounix Valley in South-East France and intended to reflect the scenery through which he travelled. It is divided into five stanzas, with multifariousness in the number of lines in each, and is written in irregular rhyme as well as rhythmic pattern. This abandonment of regularity of pentameter iambics expresses a find of license which aims, in turn, at bringing about feelings of sublimity evoked by such a close contact with Nature. The point of view is of first-person, conveying, thus, immediacy.The poem begins with the get hold of The everlasting universe of things/flows through the mind., with which Shelley states his response to Mont Blanc to consider what the landscape before him can teach about the merging of Nature and the mind. In this first stanza, Shelley develops his intelligence of the mind participating in Nature, co mparing the human mind to a small stream surrounded by waterfalls and a river The kickoff of human idealsuch as a feeble brookwhere waterfalls around it leap forever (ll.5-9). Later in the poem as well, several ways in which the mind participates in the creative forces evident in the landscape argon indicated, as in business organisations 37-41, where his mind now renders and receives fast influencing.One legion of wild thoughts.He realises that knowledge is a combination of sensory perceptions and the ideas of the mind. The river can then serve as a symbol for the mind, a conscious power and a source for imaginative thought when he finishes the stanza with thou art there. Also, at the end of the poem, addressing the mountain, he states that the secret strength of things/which governs thought, and to the infinite dome/of Heaven is as a law, inhabits thee (ll.139-141).However, at certain parts, this response is implied as impossible this world of thought is too great for a human t o comprehend (for the very notion fails/Driven like a homelessamong the viewless gales, ll.57-59). By these means, the sublime of Nature is being foregrounded.The starting lines of the second stanza talk of the scene before him, the Arve, which is represented as the occasion the universal realm of thought, which surprises us by bursting into view like abstemiousning (Thus thou Ravine of ArveBursting through these dark mountains, ll.12-19). The syntax of these lines is funny Thus plausibly confirms evidence for the previous claim, although it is not clear what is being demonstrated then, we have sentence fragments, the use of dashes, even the word order of dark deep, that reverses typical locution. This disrupted, unusual syntax denotes the pressure of this overwhelming experience, causing Shelleys senses to instantly break down.Finally, we have an animating metaphor the Ravine, which is addressed as if it were animate (Thus thou), and the Arve, which descends as Power from his secret thr peerless (ll.16-17). This allows for the writer to later address direct questions to Mont Blanc, suggesting a presence in it that finds an answering response in us (Is this sceneonce this smooth snow?, ll.71-74). In this third stanza, Mont Blanc is presented as piercing the infinite sky (l.60), whose subject mountains have unearthly forms (l.62) and the deeps are unfathomable (l.64), introducing thus its connections to this higher power. The alliteration in Line 78 so solemn, so serene foregrounds the perception that Nature can be both benevolent and malevolent, depending on the relationship one chooses to establish with it. In any(prenominal) case, even though the power is too great for mankind, it can indeed serve as a teacher who teaches awful doubt (l.77), or a doctrine in human nature that will revolutionise the world.This language encourages us to conceive the mountain as a consciousness something like-if not superior to-human thought, lead-in imagination to exp and itself to the dimensions of it. In Lines 139-144 the power of the universe is symbolised by Mont Blanc, denying thus the existence of a natural religion, but for that power to have any meaning, one must exercise the imagination. The questions with which Shelley ends the poem grant the reader freedom to ponder the ultimate question of what is Nature if it doesnt merge with human mind and imagination, reflecting perhaps the freedom that he has experienced.The Prelude, Book 6Lets move to the extract from Book 6 of The Prelude now, which is structured as a narrative, telling a story which is complete in itself, as well as being part of The Prelude as a whole, and which forms part of Wordsworths autobiography. It is also lyrical in that in recounts his feelings and actions at a unique or typical moment during his crossing of the Alps. It is written in blank verse, which perhaps helps avoid monotony, and the rhythm is iambic pentameter.In Lines 453-456, Wordsworth expresses his confu sion in Mont Blanc it is a soulless image, which had unsurpd upon a hold thought/That never could be. A living thought is better than a soulless image it is better to think than merely to see. Here, semipolitical language is applied to nature and the working of mind (unsurpd), which could imply his disappointment in the contemporary political events.However, the sight of the Vale of Chamounix is quite compensatory it is a book from which the boylike and old learn (ll.473-7). He finds fascination in the landscape, which did make rich amends and reconciled us to realities (ll.460-1). The imagery of country life, such as small birds co-existing with eagles, a reaper at work in the fields, and the threat of Winter in the autumn sunshine, which is similed to a tamed lion (ll.466), are all experienced as edifying.The apogee comes at Line 524, when it dawns on them that they have crossed the Alps without knowing. The element of surprise is prominent in this climax I was lost as in a cl oud (l.525), which is perceived as the Power. The writer experiences a spiritual catharsis by being revealed of the power of the mind and the free-flowing spontaneity of the language conveys to us this stimulate rush of exaltation. Wordsworth celebrates the way that powercameathwart him (ll.527-9). So, impotence in the presence is followed by a future of infinite possibility, which is achieved through imagination and moves the poet from the disappointing place to time. The living thought/that never more could be (ll.455-6) is succeeded by a reference to something evenmore about to be (l.542). He is lost in the realm of time along with imagination, which transcends the human senses.Nevertheless,the light of sense/goes out in flashes that have shown to us/the invisible world (ll.534-6). This image conveys a denial that the normal faculties of consciousness are adequate to discover our destiny, our nature, and our home (l.538). The repetition of hope in Line 540 strongly foregrounds Wordsworths desire to reconstitute its grounds in a dark time of post-revolutionary reaction and despair.ConclusionOn balance, these two literary works share an interesting similarity in their use of apocalyptic and millennial imagery to express the relationship of man to Nature and to higher powers they are both successful in making their readers aware of the greater harmony of the universe, both within and outside the boundaries of time. However, where Wordsworth admitted his disappointment on the view of real Mont Blanc, Shelleys reaction was the opposite. Furthermore, while Wordsworth places great emphasis on the interaction of the human mind with its environment, Shelley emphasises the passivity of the mind in the unremitting interchange with the clear universe of things around (ll.39-40) Nature is the messenger and the imagination acts upon it only after having received it.

The Jmu Mailroom Case

THE JMU MAILROOM CASE If you expect your put up to come with the same speedy delivery made popular by mailman Mr. McFeeley of Mister Rogers Neighborhood, you may be disappointed over the next few weeks. While mail delivery is not drastically slower than normal, employees in the JMU postal utility warehouse can offer several reasons why they are having trouble delivering mail as promptly as usual. The majority of the five-member crew who action in the warehouse, now located on South Main Street across from Dukes Plaza say they are upset because postal service management did not take their opinions into account before throwing changes at them. We were consulted, but they didnt take anything we said into account, said Eric McKee, a postal service employee who whole kit and caboodle in the warehouse. Changes chip in included moving the warehouse to a building 10 present moments from campus which consists of a basement without running water or sewer facilities. Employees must walk outside to the front of the building in order to use bathrooms. McKee, along with another delivery employee who wished to remain anonymous for fear of losing his job, complained of the wide physical stress involved in carrying the large tubs of mail instead of carrying mailbags that can be thrown over the shoulder.According to another employee who wished to remain unnamed, in addition to the physical stress, the tub-delivery system slows up mail delivery considerably. The employee said by slinging mailbags over the shoulder it was easier to carry large loads of mail, something roughly impossible with the tubs. According to Terry Woodward, director of postal services, the change from mailbags to bins came the day after the warehouse change location. The changes were brought about to accommodate the growing volume of mail that has come as a result of the increasing numbers of departments and students in the university, Woddward said.Delivering the mail with the tub system instead o f a bag system reduces steps, Woodward said, thereof speeding the delivery time. While Woodward acknowledged that the changing system is the cause for mail slowdown, he said he expects delivery to speed up as employees get used to the sweet system. The warehouse used to be located in a trailer behind Anthony-Seeger Hall. The new location is a five-to-ten minute drive to campus, which employees say slows down their delivery time substantially.One delivery worker said the move has brought about new obstacles, such as having to restrain 10 minutes for a train to cross in front of him. The facility was forced to move off campus Aug. 3 when the Facilities Management Department took over the trailer postal services used to occupy next to Anthony-Seeger Hall, Woodward said. Woodward said he expected initial resistance to the changes by postal employees, but hoped the workers would economize an open mind while giving the new system time to smooth out. Theres certainly been some resistan ce, Woodward said about postal employees reactions to the changes.One such case of resistance may have brought about the firing of Troy Munford, a summer postal service employee who said the new system is unmanageable. Munford claims he was fired for insubordination by Sonja Mace, operations manager for the postal service, when he told her the system wasnt working and tried to arrange a meeting between the heads of postal services and the employees. Munford said that after he told Mace you promised to give us your best and obviously your best wasnt right(a) enough, Mace stomped her foot . . . nd said, youre fired. Due to Munfords firing about two weeks ago, some employees were afraid to speak out or have their names printed in the paper for fear they may also lose their jobs. By making the changes, Mace has doubled, if not tripled, the workload of the employees, he said. Im just concerned for the people who are still here, Munford said. He said he is afraid some of them will hurt themselves eventually, due to the physical impediment of the job. Mace refused to comment on any personnel issues regarding the change.

Banjo Paterson’s Clancy of the Overflow and Henry Lawson’s Up the Country Essay

Australian Bush Ballads have captured the amount of money of early Australian life. Bush Ballads do more than this they often deal with the hardships encountered living on the unload as well as the people of the scouring. The poetry of henry Lawson and Banjo Paterson deal with these concepts. While Banjo Paterson defends and romanticises the bush in his many ballads for example Clancy of the Overflow, Henry Lawson provides a more balanced view of the bush in his verse forms, in particular Up the Country. verse form Clancy of the overflow by Banjo PatersonTopic sentence Clancy of the Overflow is ordinary of an Australian Bush Ballad. In this poem, Clancy serves as the representation of what Australians should be like, which is wild, adventurous, pioneering, friendly and free.Body Patersons poem Clancy of the overflow criticises the dynamics of town life because it objects to the values the bush is based upon. For Paterson, these values included order, stagnation, slenderness of dream and unfriendliness. Paterson feels as though these values will not create a better Australia.Banjo Paterson romanticises closely the Australian bush and in this poem he describes how wonderful and extravagant life in the bush is by using flowing and expressive language for example vision splendid, sunlit plains, wondrous renown and everlasting stars. An extract from his poem sums up the landscape of the bush, In the murmur of the breezes and the river on its bars, and he sees the vision splendid of the sunlit plains extended, and at night the wondrous glory of the everlasting stars. Banjo Paterson has created a flowing stanza of verse which depicts and portrays the awe of the Australian bush using imagery making the reader more involved in the story.Clancy personifies Patersons vision of what the Australian should be. He is an individual who is a part of the historical evolution of Australia in touch with the traditions of life on the land. Paterson is celebrating this aspect of Australia and idealising the experience of the shearer and drover,in general. quotation mark In the murmur of the breezes and the river on its bars, and he sees the vision splendid of the sunlit plains extended, and at night the wondrous glory of the everlasting stars.Poem Up the Country by Henry LawsonTopic sentence Up the Country by Henry Lawson contrasts city and bush life but still conveys a balanced and descriptive perspective on what the bush and city are like.Body Henry Lawsons ability to portray and capture a true image of the bush and city in his poems is exemplary particularly in his poem Up the Country. Although Henry Lawson dislikes the Australian Bush and degrades the scenery, he also describes the isolation of the outback and the devastation brought by the fires, floods and droughts. accordingly Australian Bush Ballads do show us the challenges of living in the Australian Landscape.Henry Lawson believed that an Australian identity must emanate from its own soil, not from the safe green fields of the mother country, Britain. This is wherefore he took such a strong stance on the bush. The landscape in the poem Up the Country is described as be filled with miles and miles of thirsty gutters which is reflecting on the Australian landscape being affected by drought, and Isolation, for the thirsty gutters stretch for miles and miles. In this extract the reader is brought to the understanding that the bush is an spaced and harsh place.Henry Lawson has written this poem in first person, so as to give his personalised opinion of the bush. This can clearly be seen by the title, Up the Country. In this poem he has envisioned and conveyed different alley ways into the world of the Australian bush, by using descriptive language he has shaped and given the reader an understanding of what life in the bush would really be like.Quote Miles and miles of thirsty gutters

Electronic Commerce and Mary Kay Essay

Founded in 1962, bloody shame Kay (marykay. com) has about 1. 8 trillion consultants selling its cosmetics and fragrances in 34 countries. In 2008, the beau monde had about $2. 4 billion in sweeping sales. As a come with that has based its reputation on personal contacts through door-to-door visits and denture gatherings, one might think that Mary Kay would not benefit from EC. Actually, the opposite is true. Currently, more than 95 pct of Mary Kays independent salespeople place orders via the Internet.The Problem The cosmetics market is very competitive, but it is growing quickly, specially in developing countries. Mary Kay is trying to capitalize on this trend. The Mary Kay business model enables rapid growth into new markets. By the early 2000s, consultants found that more and more customers wanted to shop online. With a long and global supply chain and the need to manage almost 2 million consultants, it was glide by that automation was needed, but Mary Kays existing comput er system was old and lacked Web or e-commerce applications.Therefore, a major overhaul of the information systems was needed. Finally, it became clear that the emergence of hearty computing might go forth a golden opportunity for Internet marketing by the company. The Solution Mary Kays IT section is straightaway split into three divisions e-commerce, supply chain, and back-office support. Because of pressure from the consultants, the restructuring focused on e-commerce. The companys goals and objectives were knack based on industry best practices.Goals and objectives determine what, how, and when the company is operated, and these also apply to EC initiatives. Mary Kays EC solution included the creation of an electronic service desk that supports consultants in 30 countries in a standardized way. Mary Kay also introduced a global electronic ordering system, called Atlas, that allows the consultants to communicate with company warehouses. An intelligent data repository that dy namically maintains a logical model of the EC environment give the bounce be accessed by Mary Kay IT staff.Mary Kay and its consultants are also making extensive use of social computing. The following are some representative examples of how Mary Kay uses social computing The company posts job start announcements on several sites, including MySpace Jobs ( classifieds. myspace. com/job). Movies and videotapes are available on YouTube (youtube. com) and on movies. go. com. Several blogs are available, both for and against the company (e. g. , marykayandrews. com/blog). Auctions and fixed-price items are available for sale on eBay. Mary Kay provides a consultant locator on the Internet. either of these developments are supported by an extensive hardware and software infrastructure, including a wireless remote focussing system at the 760,000 square-foot corporate headquarters, an extensive wide area network (WAN, see Chapter 8), and a spectacular data center. Some of the EC systems a re used enterprise wide (e. g. , service desk, ticketing system for consultants tending events, and service requests made by consultants). Others are functional (e. g. , accounting, finance, marketing, and inventory control).The company uses an intranet for internal communications as well as dozens of other EC applications. In addition to providing better support to consultants, the EC initiatives produced other benefits, such as greater efficiency, reduced costs and downtime, and improved service. In terms of serviceman resources, it enabled the company to handle its rapid growth without a substantial increase in staffing. The changes also turn in allowed EC personnel to focus on strategic tasks. Mary Kay found that its engineers and technical people now have time to spend on new innovations.ReferencesBowman, Mary Kay, et al. Intelligent and firm currency conversion. U.S. seeming(a) No. 7,747,475. 29 Jun. 2010.Meuter, Matthew L., et al. The influence of technology anxiety on co nsumer use and experiences with self-service technologies. Journal of demarcation Research 56.11 (2003) 899-906.Dholakia, Ruby Roy, and Nikhilesh Dholakia. Mobility and markets emerging outlines of m-commerce. Journal of Business research 57.12 (2004) 1391-1396.Kay, Jeffrey, et al. Information objects system, method, and computer program organization. U.S. unvarnished No. 6,473,893. 29 Oct. 2002.Finn, Mary Kay, Karen Lahey, and David Redle. Policies Underlying Congressional Approval of Criminal and Civil Immunity for synergetic Computer Service Providers Under Provisions of the Communications Decency Act of 1996-Should E-Buyers Beware. U. Tol. L. Rev. 31 (1999) 347.

Integrated Marketing Communications Essay

Answer1 The Vocalpoint program launched by P&G was a well sought out repute to merchandise the products by exploitation the word of mouth marketing strategy. Inclusion of the mothers from around the country was a cunning decision made by the man sequencers at P&G the designer for this existence was that mothers atomic number 18 the geniuss who usually purchase the products for the household or domestic use so convincing them and then work out them work in marketing the new offering so an immaculate shine by the caution of P&G.Another benefit which P&G gained by devising this Vocalpoint program was that, housewives atomic number 18 substantial to target as they do not use technology that often, rather they spend a super partially of their leisure epoch in gossiping with their friends hence the best possible way to market the offerings to them was by this word of mouth publicity. P&G clear pretty much short enclosure and foresightful term benefits by applying this st rategy the most outstanding one was that launching this program helped the faithful in increasing the sales by a considerable extent which obviously is the sole ram of launching any marketing campaign.In summation to this external clients of P&G alike earned huge profits by using this program and so as a conduct P&G got its sh argon in the profits, this amount was as higher as 1 million USD. The rent out of the R&D department got less hectic as it was able to get the desired feedback on the latest products this was helpful for it in fashioning changes to the existing products and also to the ones which are undergoing the process of development.One of the long term benefits which came to P&Gs way as a result of this program was that it got a solid loyal customer base on which it can capitalize in the forthcoming years. The concern and develop program of P&G also got immense support as a result of this program and the marketing intelligence of the company general development d. Better customer relationship management is also one aspect of the Vocalpoint program which was favourous for the star sign because it helped the managers in comprehending the consumers mindset and thus calculate the consumers behavior became easily.The customers on the other hand became increasingly brand loyal to the company as they were acquiring tailor made products for themselves because P&G was able to understand their latent and sub-rosa needs in an adept manner like no one else was doing. The overall impact of this stand on the arrange of the firm was immaculate as it was a win-win situation for the company the managers were getting the ins and outs of the target market in no time whatsoever so the overall time consumed in the processes of product development got reduced.This accrue in the overall product development time acted as a competitive advantage for the managers as they were able to deliver the market with the products it wanted in much lesser time than th e competitors. Another addition was that the managers at the firm were getting customer generated feedback on the latest products and that too in negligible time so this enabled them to alter their strategies if needed be the consumer on the other hand were liking this as they were getting tailor-made products for their usage (Sirgy 1998).Answer2 Analyzing from the task perspective one has to say that the programs such(prenominal) as Vocalpoint and Tremor must(prenominal) go on as they are beneficial for the businesses in the nightlong run and same is the facial expression with P&G. Having said that one has to admit that these projects and programs are for certain not the ones, which are based on the ethical principles and norms laid by the parliamentary law.In my opinion there are various ethical issues which are present in such kind of WoM programs. The first and the foremost universe is that the person to whom the offering is being marketed is unaware of the human beings he is perceiving the moveion as a social one but in general the other person is acting as a sales person for a particular firm. My objection regarding this is that if a person is being marketed something then he must have prior write outledge of this.For me there is a thin line between marketing and deceiving and this difference has to be understood by the firms and the marketing managers if there are ample ethical ways of marketing then what is the point in using the deceptive essence? Another issue in my opinion is that by hiring or deploying WoM marketers the managers are making the society increasingly materialistic even the sacred relationships like friendship etc are being used just as an asset and even that without the other person being aware of this all.Objectifying the society is one thing which to me is intolerable and as this eventually ruins the whole basic structure of the civilization which truly is denting in terms of the future perspectives. Considering the T remor program I can firmly state that this was one project on which I have serious reservations the reason for this being is that P&G was using minors (children under 18 years ) to market its products this is one ridiculous way of marketing.The reason for this is that this is the age where the person learns the most, from its society and surroundings and if the society is indulged in inducing the materialistic thoughts in kids then this ordain be injurious for the entire social setup this is the stage at which the children must be taught how to value and value the relationships but such deceptive marketing projects destroys the whole brought up of a child.One legal issue which too arises as a result of the inclusion of minors in the marketing programs is that these kids are underage legally so they cannot be made a part of any marketing project without the prior consent of their guardians (Malachowski 2001) this is one thing which was completely neglected by the managers at P&G a nd hence they violated the rules and regulations laid by the government.In the Tremor programs the minors were not allowed to tell the reality to the person to which they are interacting this is something which is scandalous and to me for this the firm has to be penalized can we teach our younger generations to indulge into immoral activities just for the sake of money? This is a million dollar question which has to be answered by the managers at P&G.The Tremor program targeted the minors too which is also an unethical way of making business the reason for this is that the underage people are immature hence they cannot make decisions for themselves (Malachowski 2001) influencing a buyers decision by using rational marketing ploys is a justifiable act but making the kids addict by using deceptive means and backdoor channels has to be abandoned as this certainly is not favorable for the social composition.In sum commercialization of human relationships is one thing which must be stop ped by the marketing managers if someone is indulging in WoM marketing of a firm then he should disclose his affiliation as this is beneficial for the society involving money in the activities of quotidian life will hurt the society in the longer run.In the Vocalpoint program the managers at P&G were looking to select the mothers which are more social the main reason behind this move was that, as mother is the most sacred and trus tworthy relationship in this universe so mothers enrapture a unique position in the society using their social stature for the marketing purposes was an unjustified attempt.Answer 3The value of WoM is immense in the present global marketing scenario, the primary reason for this is that due to the increase in the globalization the constitution of the competition has increased exponentially and so to do business and earn profits a firm has to market its offering to the target buyers. With the increase in the intensity of competition and technology the me dia of marketing have too increased and thus in such an overall marketing environment WoM publicity is something which is of great significance (Bothma 2003).Direct marketing and interactive marketing have always been profitable ways of interacting and influencing the consumers the reason behind this is that first of all these means are less expensive than the other marketing tactics (Tuckwell 2004). In addition to this the marketers get to know more about the ins and outs of the buyers black box as known that these are the two methods which are an integral part of the IMC mix hence applying them together makes it easier for the marketers to timely comprehend the latent and covert needs of the buyers and thus they can make the necessary changes to the offerings and strategies.WoM advocacy is beneficial in the present scenario because it enables the marketers to interact with the customers and hence they can obtain the customer generated feedback regarding their products in addition to this, as there is no such middle channel involved in between the marketer and the buyer (as the WoM marketer is a part of the company) so it becomes easier to get the message of the consumer.The firms once get the timely feedback can make competent adjustments and alterations in the product designs, strategies etc and in this way eventually WoM publicity acts as a source of competitive advantage for the company in this era of fierce competition. After understanding the consumer psyche if need be, then suitable sales promotions can be launched which are an essential component of the overall IMC mix (Blakeman 2009)The holistic marketing concept has to be applied as per the book because consumer centricity is something plays a vital role in the overall growth of the firm. Establishing long term business relations with the buyers is only possible if the market is provided with what is demanded by it. The nature of the relationship between the firm and its related publics should be e xceptional, as this affects the performance of the company in the longer run WoM publicity is one thing which helps in building stronger relationships between the publics and the company (Baker 2001).

Transportations Effect on Social and Economic Change in America Between 1820 and 1860

In what shipway did developments in theodolite bring about economic and social change in the United States in the period 1820 to 1860?Between the 1820s and the 1860s, advances were being made in leaps and bounds, especially in merchant marine. From the invention of the cotton disunite to interchangeable parts, mechanical advancements began to take return. However, Americans were motionlessness walking on unprepared ground and taking nightlong to reach from point A to point B. Because of this boom in technology, in order to get clobber from one place to an new(prenominal), transportation innovations needed to take place. Thus sprang canals and steamboats to navigate these canals in a timely manner.Roads were created to make travel on horseback or horse-drawn chariots much firmer and smoother. Railroads and the train were use to make interstate travel fast and efficient. However, these innovations in transportation did not just affect how fast an American got from point A to point B. Transportation developments also affected our province in other ways, such as economically and socially.Innovations in transportation such as canals, railroads and roads, had a major effect on United States. The Philadelphia Lancaster Turnpike was the commencement exercise important road in America. It connected Philadelphia with rich resurrect lands in Lancaster. Because of the success of the turnpike, other states were more inclined to do the same. Cumberland Road was built which connected medico to Illinois. Canals impacted the US as well. In 1825 the Eerie Canal was opened starting in capital of New York by the Hudson River to Buffalo (Great Lakes). This enthused economic growth.Tolls were placed along the length of these turnpikes and canals in order to repay face costs. Railroads changed small rural towns to commercial metropolises. Railroads began developing in the 1830s and it connected water routes when it was first created. By the 1860s in that location was approximately 30,000 miles of track. Capital to finance railroads came from private investors, abroad, and local political relations. Fed government gave public land grants to railroads. These transportation developments have great economic and social change in the United States.When it comes to the economic aspect of the country due to the innovations in transportation, we in reality see a tremendous amount of growth in the North. due(p) to many Englishmen who brought their blueprints and ideas along with themselves and who settled mostly in the North, manufacturing and industry began to spread throughout the Union. North and federation began to cooperate more in industry, the South providing King Cotton and the North turning that cotton into textiles, the first industry in America.Because westward expansion was now beginning, the problem on conveyance of goods from East to western United States and vice versa was presented. Therefore, canals, railroads and roads were necessary , the most effective of the three being canals railroads were used carriage of large amounts of goods, which is still the case today. The ability to get goods from one location to another in a matter of years rather than weeks increased supply and capital.There were also social changes that took place due to transportation. Exploration was easier and the grip of the government was more extensive. Also, because of the economic changes, changes in the social ladder also took place. In the North, the wealthy upper kin owned the factories while the lower score worked on the floor. Because of this, the middle class began to shrink until in that location was a very few amount of Americans that could claim to be middle class. In the South, the same could be true, in a different sense though. Rather than the wealthy owning factories, they owned land, where they grew their precious cotton. The lower class either worked as servants or in the fields, however, the latter was uncommon due to slavery.Due to the advances in transportation, these changes took place. Whether they were for good or bad is up to us to decide. In my opinion, the economic changes were beneficial to America as a whole. Goods were transported quick and effectively which increased the total revenue for the nation as a whole and more notes means funding for other projects that will eventually benefit the country even more. However, the social changes really affected the country in a negative way. Because of the division of classes, people were treated inferior to others and from in that respect sprang grudges and disputes. Slaves were treated as animals and this lead to the Civil War. Sadly, many of those feelings have continued down to this day. Nevertheless, between 1820 and 1860 transportation shifted the infrastructure and economy of theUSA.

The Strengths of Abs-Cbn

ABS-CBNs strength in content creation allow them to provide more than(prenominal) value to their advertisers by way of innovative creative executions across free TV, cable TV, radio, print and the in the altogether media platforms (mobile and the Internet). Licensing and branded entertainment, including brand and product integration in our programming, also enhance their airtime revenue potential time GMA Advertisers had lessened spending because of uncertainties in advanced economies but the worst is possibly over, Felipe L. Gozon, chair and chief executive director officer for GMA Network, said.ABS-CBN continues to be the number one TV station in June with an averagenational auditory senseshareof 37% or five points higher than GMAs 32%, according to recent data from Kantar Media. The Kapamilya Networks primetime teleserye Mara Clara, which Filipinos followed religiously through the months until its intensefinalelast month, topped the list of most watched standard programs fo r June with an average rating of 38. 6% Out of the top 15 currently running programs, ABS-CBN took eleven musca volitans and secured the top eight slots. They are 100 Days to Heaven (34%), Maalaala Mo Kaya (30. %), Guns and Roses (28. 7%), Pilipinas Got Talent (28. 4%), TV Patrol (27. 5%), Minsan Lang Kita Iibigin (26. 6%), Rated K (23. 8%), and Wansapanataym (23%). Joining them in top 15 are Gandang Gabi Vice (20. 1%), Goin Bulilit (20%), and Mula sa Puso (18. 8%). Therefore, as consultants, we would recommend you to invest in ABS-CBN since the company has more advertisers compared to their leading competitor, GMA Network. Also, ABS-CBN has more audience shares than GMA. Furthermore, eleven spots were taken by ABS-CBN and the eight slots secured.

Google Stock Term Paper Example | Topics and Well Written Essays - 2750 words

Google Stock - Term Paper congressmanThe Google essay engine uses PageRank, Algortihms, Link Measurement, and Profiling as part of its objective to deliver the intimately ideal and most relevant results to the searcher. Google also offers a very successful electronic mail product called Gmail. Gmail is unique in that it takes the email account holder much more free space (7GB) than the average free email client. In my experience, Gmail is an portentous email client as it provides many more services than the standard email.Google Maps is some other successful application in that it is not just an average web affair system. This advanced mapping system offers satellite imagery of most urban cities in the US and around the world. It also foot be integrated with many mobile phones, which allows for a GPS mapping system directly on the phone. These features allow its users to find information and easily share it to anyone in the world. With the amount of traffic Google receives on a free-and-easy basis, Google has to have some kind of strategy to generate its receipts. One of Googles main sources of revenue is advertise. In 2007, advertising accounted for 99% of Googles revenues. Google implements two main advertising products which are AdSense and AdWords.AdWords is Googles flagship advertising product and main source of revenue ($16.4 billion in 2007). AdWords offers pay-per-click advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution.Section 3 The macroeconomicsGoogle competes to attract and retain relationships with users, advertisers and Google Network members and other content providers in different strategies. Google competes to attract and retain users of its search and communication products and services. Most of the products and services that Google offer to users are free, so they do not compete on price. Instead, they compete in this area on the ba sis of the relevance and usefulness of their search results and the features, availability and remedy of use of their products and services. Google has been an outstanding company in the marketplace ever since its inception and it continues to be and deliver exceptional service to the global market. The move into public ownership brought about more benefits to its employees as well as present and future shareholders. The founders of Google felt that the standard structure of public ownership might jeopardize the license and focused objectivity that has been apart of Googles past success. Googles leadership team wanted to preserve this aspect of the organization, so they implemented a corporate structure that is designed to protect Googles ability to introduce and retain its most distinctive characteristics.In 2007 and 2008, funds from Googles financing activities totaled $403.1 million and $87.6 million (Google Inc. 2009). Cash from financing activities is cash attend that takes place between organizations and stockholders and includes loans from bondholders and other creditors (Financial Education 2007). According to Googles numbers, the company is under no risk of infection since the company does not rely solely on outside sources to generate its cash flow.Cash flow from Googles investing activities negatively increased in 2008 as it

Online Course Development Research Paper Example | Topics and Well Written Essays - 1250 words

Online Course victimization - Research Paper Exampleive and apply another(prenominal) corresponding tools and processes in curriculum development when develop projects consistent with their professional aspirations and expectations.1. There are different types of theorizing as presented by different authors and scholars. Define the condition Theorizing as discussed by different scholars. W lid are the implications for the different definitions for practice?2. Read chapter 4 of Marsh and Willis and other online readings recommended for this course. Develop a virtual mental picture of the teachers prescriptive theorizer (TED), Descriptive idealogue (TAMMY) and Critical-Exploratory Theorizer (TODD). Remember to include in your mental picture of these teachers, their common beliefs, goals, beliefs, practices, and habits2. Students must reflect the different priorities, backgrounds, get laid and skill brought by different stakeholders during curriculum planning. Remember to develop detailed discussions on the role vie by teachers, principals, parents and student during curriculum development1. Write a critical response on the staple fibre concepts that underlie curriculum research and some of the approaches schools are using to support the process of curriculum development. The reproval should thorough and present a clear thesis.2. Discuss the problems faced during curriculum planning and implementations. Include approaches that back be used to solve the problems you stated and possible recommendation for future implementation process1. In Chapter 6 of the course textbook, Marsh and Willis (2007) elaborate and present the different players during the curriculum process and the hats they wear. In the hats presented in the chapter, identify the hats that you may wear. Visit and open the course website and click on that hat. Read the role associated with that hat during the curriculum planning and implementation process.2. You are a crucial member of the curr iculum planning group. both facilitators have agreed to work

Segmentation and Targeting Essay Example | Topics and Well Written Essays - 1000 words

Segmentation and Targeting - render ExampleSpecific grocery storeing cases cut through concomitant is a car cross out that was revitalized in 1982, adding Fords blue oval insignia for the first time in history alongside a newer frame. The brand was aimed at the sports car market, with a two-seater hatch for lower rooflines (University of southern California, 2010). These body features turn out unsuccessful in the sports market and once again, the Ford escort was remodeled for the youth market. The escort brand introduced in the early nineties was a much lower-slung and casual car than either the sedan or wagon. The brand reinstated the day of the month GT, as the company was more focused on providing an affordable product for the youths. The Lexus target market ranges for people around the age of forty, with a strong household salary. The luxury market back in 1989 had Lexus brands sell around 25,000 cars in hope of achieving a target of 65,000 cars. With the main rivals of L exus being brands such as Mercedes Benz, the target market of majority of its brands is well-off customers (Anurit, Newman, And Chansarkar, 2006, p. 15). The choice of target market made by Ford while manufacturing the escort brand revolves around the model of product life sequence. This choice has an impact on its advertising and pricing strategies through marketing mix (University of southern California, 2010). Since Ford Escort is a commodity model of this specific industry, its price and mode of progress is defined by the targeted market, breaking down the promotion procedures into stages. These stages have been used by Ford to realize the standard income made the youthful market and be able to set prices for the escort model. The choice of target market affected the pricing and advertising strategies of the Lexus vehicle brands through product positioning. Unlike Ford, Lexus fixed its models right before customers who could find them affordable, instead of directly facial ex pression the customers. Lexus believed their brand would sell in terms of benefits that can be offered to customers through new ways. This way, Lexus could always be affiliated with luxury living, creating a standard means of living able to be felt and silent by its customers. The effects of imposition of a new target market by Ford Escort would have multi-dimensional scaling (Anurit, Newman, And Chansarkar, 2006, p. 16). Market researchers working with ford have analyzed the relationship between trigger of new market targets and consumer perception. Mature Ford escort customers will be inclined to react pessimistically to the bringing in of a new market targets since the dimension the brand has been pursuing for the past 20 years will be altered. Customers will be looking forward to luxurious models of Ford Escort for new buyers (University of southern California, 2010). Therefore, Old buyers will flee the market in search of other affordable brands. The lieu of Lexus buyers wi ll not make a big or significant change with the entrance of a new market target. The brands made by Lexus already hold a luxurious perspective amongst all car buyers worldwide. Therefore, Lexus buyers already find the cars affordable and any significant changes that may occur skill be due to the quality or features of new Lexus brands. The image of Ford has been tarnished after the economic downswing began in the European market. As a result, its market

Working in the community (fire figthers.) Essay

Working in the community ( absquatulate figthers.) - Essay Examplehttp//www.cdc.gov).Prevention labor is part of fire fighters educational programs, which be addressed both to children and adults in order to avoid, as far as possible, injures and deaths produced by the fire. This labor is developed with their community and national programs.NFPA (National Fire auspices Association) teaches people of all ages how to make accountable choices regarding health and safety. One of our most important commitments is to give people the knowledge and skills they need to lead safer lives ( upbringing Programs, National Fire Protection Association. http//www.nfpa.org).Children ar one of these groups and fire fighters usually talk to them about the risks of a variety of things that may cause fire or other accidents. These programs usually include very calorie-free tips about security in the house things that are potentially dangerous, things that may cause a fire, things to be careful with o r to use under the supervision of an adult. These days, internet is increasingly becoming an important direction method, so most of Fire Departments include a specific section for children on their websites. This is a support for the labor they carry out in schools, where they talk to children about fire risks, teach them how to prevent and how to recreate when a fire starts and carry out fire drills. Usually, the person who talks in schools is a portion of the community which takes part in some volunteer program.On the websites, most of the fire prevention tips are usually presented as attractive interactive games for children, with eye-catching animations, like the program of the National Fire Protection Association. In their Risk look on Safe Community Program we can find complete reading on how to teach children to prevent unintentional injuries or injuries that can result from natural disasters (Risk Watch Safe Community Program, National Fire Protection Association. http //www.nfpa.org.). They use games that attract childrens attention, like peeping the hazardous elements in the picture of a room, making them aware of the elements they need to play safe or helping Sparky the Fire Dog to complete his emergency kit. Sparky, which is dressed as a fire fighter, has his get website (http//www.sparky.org) in which children can learn more about the labor of fire fighters the different types of trucks, why Dalmatians are the official dogs of fire departments and they can also ask him questions about his duty. The United States Fire Administration is another(prenominal) good example of these interactive games for children. On their website, they will find plenty of educational activities like puzzles, color pages, matching games and even a quiz to become a Junior Fire Marshal. Also the lolly Fire Department has its Kids Section, with entertaining coloring books for little children.The school programs are a very raise way to warn and prevent children fro m fire risks. They will see fire prevention as a part of their education. As fires can start whether at home or at school,

Reflections on Connection of Chemistry to Franciscan Values Research Paper

Reflections on Connection of Chemistry to Franciscan Values - explore Paper ExampleIn school, the value of transformation transcends what is merely physical for the necessitated change comes with spiritual adulthood and accountability for others since our transforming thought and act affects not only our state of salubrious-organism but as well as our circle of influence within the society. It is, however, saddening to learn that in the modern world of the present, transformation quite an bears with it a more physical meaning or something identified as chiefly material in nature. There widely exists, for instance, an extensive research on chemical substances and methods by which to reverse spontaneous reactions and take hold aging thereafter yet the main underlying objective has been to improve the quality of commerce and vocation for further acquisition of profits by prominent industries. Through recent discoveries in chemistry, majority of us have managed to obtain knowledge and experience of the latest in anti-aging technology and beauty phenomenon. As such, the market of chemical and pharmaceutical goods largely consist of items like BB creams, firming and lifting gels, reconstructing serums, whitening soaps and pills, and other skincare products or function coupled with attractive laser technologies that most people particularly the female population buy into. In the article One Chemists Accidental Anti-Aging Discovery by Nina Elias, the author expresses What if there was a single naturally occurring ingredient that could fuel a plane, replace saturated fats in baked goods, and fixedness wrinkles? Herein, she makes reference to the environment-friendly algae that addresses both health and beauty concerns and somehow, her illustration of the value of transformation coincides with the Franciscans insight into transformation with responsibility as the biotech company Solazyme, according to Elias, has come up with innovative solutions which arrest no hazardous impact toward the ecological surroundings. On the other hand, the cosmetic inventions presented via the brand Etude House be a kind of transformation focused on the sole enhancement of external looks and which makes no sane agreement to the Franciscan attribute of change which ought to include internal foundations of beauty. Moreover, the findings demonstrated in the article crapper This Drink Save Your Skin? by Kiera Aaron, nevertheless, may be claimed credible compared to the aforementioned sources in being further responsible to convey the truth despite the product benefits. While Aarons composition recognizes the vantage of transformation with respect to drinking collagen, he criticizes the product by using perspectives of other specialists who performed cross-examination of it. Based on this picture, one must have ob administerd the attitude of courage to reveal the truth besides opine for transformation which also constitutes a Franciscan principle. Diversity, a s another Franciscan value of pick may be perceived in the flexibility of allowing student body to be variedly comprised of distinct socio-cultural backgrounds to serve the dynamic interest of globalization in helping youth from all over the world tie in with each

Skin cancer ( Health Professional Practice 1) Article

Skin crabby person ( Health Professional Practice 1) - Article pillow slipArticle-1 De Launey, J. (1996). The cheerfulness and the scratch cancer. Current therapeutics, 30- 39. The article by De Launey (1996) provides and over view of the role of sun in the development of skin cancer. According to De Launey (1996), all forms of skin cancers atomic number 18 becoming significant causes of morbidity among tender-hearted beings. There are basically 2 types of skin cancers and they are melanoma and non-melanoma skin cancers. Non-melanoma skin cancers include Bowens disease,actinic keratosis, squamous cell carcinoma, basal cell carcinoma and keratoacanthoma. The author opines that the incidence of malignant melanoma is doubling e very twelvemonth and that even non-melanoma cancers are on rise and hence general practitioners must be aware of these types of cancer so that early recognition and prompt treatment is thinkable. According to the author, significant trys for malignant me lanoma are sudden burning exposures especially in the first two decades of life. Thus, prevention of skin cancer is possible only through recognition of significant risk factors which include non-black skins and those living in areas of high sun exposure. prevention is mainly by limiting the number of hours of outdoor exposure and by wearing sun protective clothing and broad spectrum sunscreens 15 plus with skin protection factor containing UVA and UVB blockers. Along with these dramatic features, the author also describes individual types of cancer and their histopathological features. He also discussed clinical presentation, prognosis and treatment strategies. I strongly recommend that general practitioners and other health professionals must be aware of the types of skin cancers draw in this article and various preventive measures that can be applied with assertion. Since protective factors are very essential during the first 2 decades of life, pediatricians must educate the pa rents of their patients about risks associated with sun exposure and strategies to prevent them. Article-2 De Hertog, S.A.E., Wensveen, C. A.H., Bastiens, M.T., et al. (2001). sexual congress Between Smoking and Skin Cancer. J Clin Oncol., 19, 231-238. The main purpose of think over by De Hertog et al (2001) is to investigate, rule and evaluate the risk of skin cancer in those who are exposed to tobacco smoking. This study is in the wake of unknown risk estimates of cancer with tobacco smoking. The study is a hospital based case- go study in which patients with different types of skin cancers were put in the study group and those without cancer in the control group. Personal interviews were done and information about smoking history was collected. Based on relative risk estimation, it was evident that there does exist an association between smoking and squamous cell carcinoma and the risk was higher among incumbent smokers. A dose-response relationship was found between the numb er of cigarettes or pipes smoked. Other forms of skin cancer were not associated with smoking. The authors concluded that smoking is an independent risk factor for cutaneous squamous cell cancer. The authors discussed that smoke is a skin carcinogen and can affect the skin either locally or systemically. It contains several classes of compounds with demonstrated carcinogenic or cocarcinogenic activity, including nitrosamines, polycyclic aromatic hydrocarbons, aromatic amines, unsaturated aldehydes, and phenolic compounds. these can cause genetic mutations and contribute to development of cancer. in my opinion, this study provides

Construction Law - Subcontracts Essay Example | Topics and Well Written Essays - 2750 words

Construction Law - Subcontracts - Essay ExampleThis report examines various clauses of the Sub-contract and their level of compatibility with the Construction Act 2009 and the Joint Contracts Tribunal rules.The enactment of the Construction Act 1996 on 1st May 1998 made it the sole regulatory mechanism for all construction contracts (Evans, 2005 Teichmann, 2011). The law was think to handle issues in the construction industry relating to payments for completed construction projects and the then rampant cases of prolonged and high-priced legal disputes that were bringing construction activities at the sites to a near standstill. In the Act, different stakeholders in the build industry now reached a consensus about the various provisions which sought rationalize payment issues and set up a new way of resolving disputes that would keep construction projects going on throughout the length of seeking resolutions to conflicts.Adjudication was the new dispute resolution mechanism whi ch was brought into the 1996 Construction Act.The Construction Acts are limited to regulating construction contracts only.Sinden et al (2012) have noted that a construction contract is a working positioning between two parties with for purposes of implementing construction activities.In general, construction operations encompass erecting, altering, renovating, servicing, extension or bringing down of any buildings, constructions or works (Lynch, 2013 Evans, 2005).This broad definition of construction works also includes tube and electrical installations, drainage networks and tunnels, clearing the debris from the site, landscaping and applying finishing touches like painting and decorations among others. In well-situated of these definitions, this sub-contract is well within the confines of a construction project.Owing to the applicability of the Construction Act 1996 to contacts organise in writing, this Sub-Contract was conceived within the law (Teichmann, 2011). Nonetheless, the Construction Act 2009

Case study, Greener Pastures The Launch of StaGreen by HydroCan Study

, Greener Pastures The Launch of StaGreen by HydroCan - Case Study ExampleThis newly created crop is said to have been unable to retain pee for long once applied on several raft parts hence cutting down on the desire for frequent advertising and extra water (MacKenzie 96). However, despite their anxiety to launch their output into the commercialise, they direly ask adequate answers to a variety of questions e.g. the type of segment to set its manoeuvre, the way to position this new product and the type of strategy for launching the product. The securities industrying consultants effectively made an analysis of the communication options, prices, costs and markets. Their eventual(prenominal) task was to come up with a comprehensive strategy in order for the new home to launch its newly designed product.After a comprehensive analysis of this product, it was deduced that the product was extremely ripe and had the same appearance other fertilizers although it had a significant impact on most common grass types root systems. This product also had the ability to reduce the desire for manual watering processes up on most grass types by almost up to 40 percent thus rendering the product to be of considerably high demand (MacKenzie 96). The key issue that needed to be addressed is the type of market to be initially targeted for this new product. There had been a variety of clashing views regarding the target market segment this firms CEO intended to make its initial market segment target as garden market and consumer lawn while Mr. Humphreys preferred the target to be directed to garden market and commercial lawn. Because the two markets needed an extremely different launch strategy, choosing an appropriate segment had been the principal concern.Since both leaders possessed entirely biased positions, the consultants were aware that they had a difficult task of presenting strong, viable reasons to backup all their recommendations. In order to render the