Thursday, November 21, 2019
McDonalds Business Case Study Example | Topics and Well Written Essays - 1750 words
McDonalds Business - Case Study Example With the growing public awareness and desire for socially responsible businesses, it is significant to note that companies consider planning for future socially responsible business operation (Kotler & Lee, 2004). An analysis on McDonaldââ¬â¢s social responsibility evaluates an example of corporate social responsibility shown by McDonalds. McDonald is the largest company in the world that deals in hamburger food restaurants. In reference to McDonaldââ¬â¢s corporate social responsibility, the company is taking action, maintaining openness in communication with its customers and shareholders and attaining results. The company works with its suppliers so as to promote socially responsible behaviors or practices in its supply chain as an integral part of the companyââ¬â¢s supply chain strategy. This is part of the companyââ¬â¢s social responsibility. In addition, the company has designed its own its code of conduct for suppliers which explains how the company desires or expec ts its suppliers to handle and treat their workers. The company has managed and succeeded in supporting suppliers who are removing sow gestation crates in supply chain. For instance, 50% of its Cargill contracted hog farms are all in new generation systems that do not apply gestation stalls for the benefit of the wider community. Additionally, McDonalds gives part of its pre-tax profits to corporate charity or philanthropy as part of its strategy to be socially responsible. The company conducts philanthropic contributions via the Ronald McDonald Houses Charities which focus to create, get and support programs that enhance and improve the well being and health of children in society. This body ensures that children in vulnerable communities can receive medication and dental treatment in order to improve their health and strengthen their respective families. This program aims to change and improve the lives of communities. As part of it being socially responsible, McDonalds has formul ated a way of engaging communities in operations through community based projects. Community based projects have become significant aspect of development assistance among world socially responsible organizations. For instance, McDonalds launched the Flagship farms initiative in Europe that aimed at employing innovative farming methods and practices across Europe and conducts research on how ethical farming practices can be included into commercial farming systems. Therefore, an economic relationship means a strategy of involving communities into business activity of the organization in order to makes sure that communities are embedded in corporate supply chain strategy so as to establish a sustainable business. Case study 2 McDonalds has got well written and designed corporate social responsibility program that it has well implemented in order to ensure that communities are integrated in its business and that it benefits from its business operation. For instance, the McDonald Compan y delivered its inaugural corporate social responsibility report in which the company sought to get extensive feedback from stakeholders and community. The company has included several things in its social responsible program that aim to make it more socially responsible. For instance, they have implemented program that aim to develop sustainable agriculture, employment policies
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