Change Management Essay -- GCSE Business Marketing Coursework

Change ManagementThe world in which business sector operates is changing at a rapid pace. Developments in technology, communications and disputation have forced businesses to update their work practices and become globally competitive.Pressures for convince in business back arise internally, that is from staff or wariness observing current processes, or from external pressures like alternates to government policies. there ar several pressures currently affecting large organizations in Australia, they ar changing markets, technological innovation, Total Quality Management, changes to the nature of industrial dealing (where wages and functional conditions can be negotiated with staff), flatter organisational structures, HR situation and surroundal issues. These pressures for change must be recognised by solicitude and to trenchantly manage change, an organizations leaders must enact a change management process.Effective change management is a three-step process. Psycholo gist Kurt Lewin identified the scratch step as Unfreezing the present situation. The term unfreezing refers to the way in which management must prep are for the change and cut across any shelter that they whitethorn face. Resistance to change is human nature, as people are generally reluctant to move from a current, comfortable situation, but this tube can be overcome using a variety of methods. These methods h grizzly communication, participation, support, negotiation, manipulation and threats, ranging from the least severe (communication), to the most severe (threats). The most effective strategy to unfreezing the present situation is to minimise resistance, through the use of undefended communication channels and participation with employees, without resorting to severe actions. Once resistance has been overcome and the organization is ready for the change, the next step is Moving to the impudently read. This step is the actual implementation of the change itself. New pol icies are communicated and procedures are re-evaluated. Once the change is implemented, management must work to Refreeze in the new situation.This final step is of upmost importance because it will master that staff does not drift off into old habits and revert to the old procedures. Management must work to offer support to staff and proctor the new situation and ensure that the process of change was an effective one. The issu... ...ries to delimitate whether international campaigns have been effective.Globalisation can have both confident(p) and negative effect on the internal environment of business. External changes can include increased sales, productivity, market share and profit, but internal changes can have a much greater effect on the casual running of the business and an unprepared manager is vulnerable to the negative effects of globalisation. A frequent area of change in the internal environment is the management (corporate) structure. A company expanding overseas r equires more(prenominal) staff, and as such, more managers. It is a common occurrence for organizations to adopt a functional or divisional model with a very large horizontal structure. Divisions may be divided geographically, as departments in each country or continent.The management style is generally changed when an organization begins to deal with foreign customers. In an effort to appear polite, managers must be aware of local cultures and traditions when working with foreign employees. It may be necessary to use a diverse style when dealing with employees from other countries where the participative/consultative style is not appropriate.