Marketing Case Study

grocerying case study 1. EVALUATE THE PRESENT market STRATEGIES: Currently, O?Keefes owner Manuel Gray has successfully established a market segment with the ice hockey players. However, he wishes to deepen his operation with the introduction of public skating, much like the set of rollerskating rinks. He has tried to implement these skating sessions with little success. He has the most success with Saturday and Sunday sessions. Attendance drops during warmer months however. The two hundred he gets in the winter turns into about half that in the summer.

The Friday and Saturday se ssions turn into a ?kid-sitting? session whereas many of the patrons be 8-12 family olds that are dropped off by their parents. Manuel wishes to increase the number of patrons and rotter couples for the weekend night sessions. He can do so through modification of the four P?s. Manuel?s present-day(a) mix is this: Price: $4 plus $1 glide rental Place: His rink located in a city of 450,000 Promoti...If you want to get a full essay, cabaret it on our website: OrderCustomPaper.com

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