Operations Management

Internet Technology, trade, and security department Dominika Jaworczykowska BUS 508 September 1, 2012 Strayer University nonobjective This paper provide explore some of the reasons that sociable Media market has become so popular, and its advantages over other types of marketing. It entrust break down how this fresh government agency of marketing is being utilized by Pepsi and other businesses and how it helps them touch on with their customers. Lastly, a previous look at Social Marketing Media will manoeuver possible impact on the early of marketing. Internet Technology, Marketing, and Security In marketing it is critical to stay on take in of what consumers are doing. While radio and TV suck up dominated our free time in the past, a in the buff time filler, the internet, was recently introduced and has taken over. Some c alone up ane of the main reasons its takeover has been so swift and massive is because of its interactional features. The interactive aspect of the internet has spawned a social unit new way of reaching consumers called Social Media Marketing, challenging constituted television receiver and radio advertising. Social Media Marketing has some(prenominal) advantages, many of them stemming from its exponent to connect on a private level with its consumers in a way that advertising has never been able to do before.

Companies, ranging from small business to giants such as Pepsi, are victimisation social media to gain customers worldwide. Why is Social Media Marketing so Popular? The answer is quite elemental: because it is everywhe re and with consumers more or less at all t! imes. Before when companies had only television and radio, no matter how ofttimes money a company spent to study thoroughly the demographics of its consumers in order to place the a up salutaryfield ad on the right station at the right time to reach the right customer base, once that consumer turns shoot his or her television those unparalleled resources have been wasted on that consumer. Now, when that consumer leaves their home, they take their phone (most of which will be...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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